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The great protein panic: are we solving a problem most people don’t have?
By Dr Ando Ahnan-Winarno2026-10-27T16:02:00
Supermarket shelves and social feeds are obsessed with protein targets, but for most healthy adults the bigger risk is losing sight of everything else on the plate, says Dr Ando Ahnan-Winarno, founder and COO at Better Nature
Protein has become the nutrient we are told to worry about most. From supermarket shelves to social media feeds, we are bombarded with messages about eating more, hitting daily targets and choosing products with added protein. But are we solving a nutritional problem or creating a new one?
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