The power of ‘magic numbers’ in supplier storytelling

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‘Magic numbers’ is the idea that one or two numbers are more persuasive in a story than many numbers, says Jeremy Garlick, partner at Insight Traction

With a friend recently, the conversation turned to Ozempic, and its implications for life expectancy and the cost of social care. My friend referred to a speech from Angela Merkel, in which she shared three numbers: seven, 25 and 50.

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