1. Cadbury Dairy Milk
Value: £652.3m (+2.8%)
Cadbury Dairy Milk continues to dominate sales in the chocolate fixture.
The brand grew sales by 2.8% in the past year as it continued to build on an exceptional 2020, during which it shifted an extra 71.7 million packs.
Value: £202.3m (+6.7%)
Second-placed Galaxy, meanwhile, is beginning to claw back some of the sales lost during a disastrous 2020, when supply issues during the first national lockdown played into the hands of rivals such as Cadbury.
In December, Galaxy owner Mars unveiled a major rebrand, which it said would “modernise the brand for a new era”.
3. Lindt Lindor
Value: £185.9m (+23.1%)
The star performer of the past year has arguably been third-placed Lindt Lindor, which has added more than £30m in additional sales. Reporting strong half-year sales in July, Lindt said its Lindor and Excellence lines had been the main drivers of sales growth in the period.
Value: £181.7m (+1.7%)
Value: £159.4m (+8%)
6. Cadbury Twirl
Value: £111.2m (+2.8%)
Value: £101.3m (-1%)
8. Cadbury Wispa
Value: £101.0m (-2.3%)
Value: £86.3m (+11%)
Value: £85.7m (-17%)
The major loser among the 10 leading brands has been M&M’s, which has seen 17.5% wiped off its value.Mars-owned M&M’s is facing fierce competition in the sharing sub-category, including from challenger brands such as Doisy & Dam, which recently launched its own vegan spin on M&M’s chocolate covered peanuts.
Data from: Nielsen (52 w/e 17 July 2021)
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The UK’s top 10 most popular chocolate brands 2021