The show will take place at London’s Old Truman Brewery in June 2020

William Reed – the publisher of The Grocer – is launching a new exhibition for the booming low and non-alcoholic drinks sector. Called Low2NoBev, it will take place at London’s Truman Brewery on 17-18 June 2020.

It will showcase new products and innovation from across the fast-growing category, from beers, wines, ciders and spirits to craft sodas, adult soft drinks and mixers, linking buyers and suppliers from across the retail and hospitality industries. 

A lineup of speakers, panels and masterclasses will also be unveiled closer to the show. 

Low2NoBev is being launched in collaboration with The Grocer’s sister titles The Morning Advertiser, Restaurant Magazine, Big Hospitality and Beverage Daily, as well as insight providers MCA and Him.

“The sector is set for strong growth and the community needs an opportunity to come together to better understand and realise the full potential that is out there,” said William Reed director of exhibitions Andrew Reed.

It will be backed with a monthly newsletter with news and analysis on the sector from across the William Reed portfolio of titles.

Sales surge

It comes as Brits splashed out an extra £26m on low and non-alcoholic drinks this year, the equivalent of almost 10 million litres [Kantar 52 w/e 14 July 2019].

Sales of low and non-alcoholic beers saw the greatest rise, growing a whopping 49.4% to £37.9m, while low and non-alcoholic ciders were up 46.8% to £16.2m.

Even low and non-alcoholic wines, which suffered a drop last year, added £7m in value.

In total, the category added approximately 200,000 shoppers, said Kantar analyst Amy Clark, adding “this trend does beg the question of how the fixtures will look in the future as the no and low category grows and blurs the boundaries between soft drinks and alcohol free”.

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