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Archive of all feature synopis
Most recent first...
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Feature SynopsisFocus On Breakfast & Brunch: 2 August
Is breakfast getting healthier? Data from Kantar suggests it could be, with an extra 604 million breakfast servings chosen on health grounds over the past year…
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Feature SynopsisFocus On Halloween: 26 July
Sales of seasonal Halloween goods are going from strength to strength. Who’s cashing in?
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Feature SynopsisFocus On RTDs & Hard Seltzers: 19 July issue
Booze is getting its groove on. One drinks supplier says music festivals and outdoor venues are a key growth opportunity, particularly for RTDs. How are they getting down this summer?
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Feature SynopsisFocus On Home Baking: 19 July
Home baking brands have lost share to own-label in the past year. Why? And what are they doing to return to growth?
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Feature SynopsisFocus On Free From: 12 July issue
Brands are losing share of the fast-growing free from market to own-label. Why? And what can they do about it?
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Feature SynopsisFocus On Sugar Confectionery: 5 July issue
Big sweets brands have been splurging on ads, innovation and in-store promotions. To what effect?
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Feature SynopsisFocus On Lunchbox & Back to School: 28 June
How can retailers and food and drink brands positioned as lunchbox fillers cash in on the trend for gourmet sandwiches?
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Feature SynopsisFocus On Sauces & Condiments: 21 June
Competition is hotting up in sauces and condiments as the big brands become increasingly reliant on promotions to shift their products. Who winning in this climate?
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Feature SynopsisFocus On Fresh Produce: 21 June
Sales of fresh fruit, veg and salad items are booming in the supers. But are UK producers missing out on the growth?
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Feature SynopsisFocus On Cheese: 14 June
“Cheddar has seen shoppers switch away to other kinds of cheese throughout 2024,” says Kantar analyst Kitty Edwards. So what are they buying instead?
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Feature SynopsisFocus On Energy Products: 7 June
This may be the year that natural or “clean” energy drinks – long touted as the next big thing in the sector – finally make their mark on the mainstream…
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Feature SynopsisFocus On Cooking Oils: 31 May
Brands are winning share of the cooking oils market, up by 13.2% to £313.6m. What’s driving this?
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Feature SynopsisFocus On Rice, Noodles & Pulses: 24 May
Rice, noodles and pulses are on a roll, with both value and volume sales growing. Who’s cashing in?
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Feature SynopsisFocus On Butters & Spreads: 24 May
Butter is defying the downturn in the spreads market. Why is this?
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Feature SynopsisFocus On Own Label: 17 May
Own label’s share of grocery has grown in both value and unit terms over the past year. Why?
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Feature SynopsisFocus On Infant & Childcare: 17 May
The giants of infant and childcare are facing challenges on all sides. How are they fighting back?
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Feature SynopsisFocus On Organic: 17 May
Sales of organic products struggled during the cost-of-living crisis
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Feature SynopsisFocus On Bread & Baked Goods: 10 May
As sourdough bread sales continue to rise, supermarket products are coming under growing scrutiny. Why?
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Feature SynopsisFocus On Healthier Snacking: 3 May
How is the marketing and formulation of “healthier” snacks evolving to capitalise on the pressure less healthy snacks are facing? And what are retailers doing to make snacks healthier?
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Feature SynopsisFocus On Soft Drinks: 26 April
How are the big soft drinks brands staying relevent with younger people? And what’s driving the interest in gut health drinks?