All Generation Z articles – Page 3
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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![drinks_RGB[48]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/2/9/2/297292_drinks_rgb48_667484.jpg)
Analysis and FeaturesThe drinks brands trying to make the world a better place
Alcohol brands are reacting to consumer demand for better ethics with (mostly) favourable results. What are the positives and pitfalls of a higher sense of purpose?
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ReportsHow flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
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Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Comment and OpinionChallenger brands are proving there is still room for premiumisation in soft drinks
Is there a more fertile category right now than soft drinks?
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NewsAustralian Vintage launches alcohol-free wine brand Not Guilty
The 0% abv wines were made for younger shoppers who didn’t ‘need to hide behind their decision to not drink alcohol’, said Not Guilty
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Analysis and FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Comment and OpinionGen Z can see through the empty words of businesses. They want real leadership
Gen Z are looking for leaders who take responsibility for their role in the food system, says James Toop, CEO at Bite Back 2030
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Comment and OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Comment and OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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Analysis and FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis and FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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NewsJamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
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NewsSainsbury’s confirms it is listing Prime Hydration drink this week
The listing includes a new limited edition Orange and Mango flavour
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NewsTikTok smash cereal brand Crispy Fantasy to launch DTC operation
Crispy Fantasy ran a campaign with Zapp last year during which 2,000 free samples were added to the quick commerce player’s orders
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NewsMorrisons confirms plans to stock Prime Hydration drink, and could be joined by Sainsbury’s
Prime is listed on the internal stocking systems of both retailers, according to Prime Tracker UK
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NewsElfBar tells retailers to keep selling over-filled vapes amid withdrawal
The Chinese-owned brand said it would be working with a Trading Standards Primary Authority to “ensure the withdrawal is carried out effectively”
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Comment and OpinionWhy ElfBar may never return to the shelf
The supermarkets were already taking a risk selling disposable vapes