10 things you need to know about... household

Revealed: Only 25% of men admit their partner does the housework

Three quarters of men and women claim to do the household chores, according to a new poll for The Grocer. Is someone telling porkies?

Top 10 global launches: from portable loo roll to lemon scented sponges

With the help of Mintel, we’ve scoured the globe for 10 of the hottest household launches – from insect repellent candles to water-activated kitchen roll

NPD means a clean sweep for laundry brands

Which of household’s brands have performed best over the past year? And which players have lost out?

The sweet smell of success: reed and candles boost aircare

Brits’ homes smell better than ever as scented candles and reed diffusers fly off the shelves

Buyer Q&A: EDLP ‘can ward off’ threat of discounters

There isn’t much Holly Weller doesn’t know about household products…

Flower power! Eco-friendly products on the rise

It’s easy being green as brands tap into the trend for natural cleaning products

Making scents: fragrant NPD boosts laundry sales

Fabric conditioner comes up smelling of roses thanks to a wave of scent-boosting NPD

Shiny! Discounters polish up household sales

Aldi and Lidl are sweeping up in household leaving the mults to gather dust

TV reigns in household with 94% of ad spend

Household ad spend increased by 16%, with the bulk going on TV ads. So, who are this year’s small screen stars?

Household brands get social with family messages

Cute children with bunny ears and life’s little messes remind consumers what’s important