Archive of all Kellogg's articles
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NewsKellogg’s unveils High Protein and Oaties snack bars
The new ranges have hit Sainsbury’s and Morrisons
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NewsKellanova profits slump further as US snack demand stagnates
The group narrowly reached overall revenue growth of 0.3% to $3.2bn in the second quarter of 2025
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Comment & OpinionWhy is Unilever spinning out its ice cream business?
The reason for the ice cream separation is that there are few synergies with the rest of Unilever’s portfolio, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsFerrero agrees $3.1bn takeover of WK Kellogg Co
The group said Kellogg’s range of cereal brands, including Frosted Flakes, Froot Loops, Special K and Rice Krispies, were ‘highly complementary’ to its offering
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NewsFerrero to snap up remaining US Kellogg's business in rumoured $3bn deal
the deal would bring WK Kellogg into the fold with Ferrero’s portfolio of brands including Ferrero Rocher, Tic Tac and Kinder
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NewsEuropean Commission opens investigation into Mars-Kellanova deal
Preliminary investigations raised fears the Mars-Kellanova deal could lead to higher prices on shelves
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NewsKellanova shares slip as antitrust rumours circulate
Reports of a “full-scale EU antitrust investigation” into Mars’ $36bn acquisition of Kellanova have cooled excitement for the deal in New York
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NewsKellanova’s profits surge ahead of Mars takeover
Mars’s takeover is imminent after the deal was approved by Kellanova’s shareholders
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NewsKellogg’s launches oat-based crunchy cereal Oaties into supermarkets
The NPD is claimed to stay crunchy in milk, thanks to ‘many months’ of development by Kellogg’s R&D team
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NewsKing Charles awards royal warrants to John Lewis, Tiptree and Ryvita
The King has renewed warrants for 386 companies which previously held the accolade for Queen Elizabeth II
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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Analysis & FeaturesOatly, Asda and RSPCA hypocrisy: The Grocer’s unofficial review of 2024
The Grocer takes a look back over what hit the headlines this year – the highs, the lows and the downright ridiculous, in our 100% unofficial review of 2024
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NewsSupermarkets to sign Plastics Pact Mark II to ramp up reuse and refill
Retailers will be asked to agree to the mass rollout of standardised technology on a sector-by-sector basis across their stores
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NewsChildren bombarded with ‘relentless’ pre-watershed HFSS ads, claims report
The report, published today by The Food Foundation, claims Haribo, Mars, Mondelez, PepsiCo and Kellogg’s dominated the TV ads shown
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Analysis & FeaturesThe Top 150 UK Food & Drink Supplier Rankings & Report 2024
Almost half the UK’s 150 biggest food and drink manufacturers increased sales by 10% or more in 2023 – but margins are still being squeezed. What next for the ‘recovery phase’?
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NewsMedia Bites 1 November: more budget reaction, Amazon, Mars, Harrods, Aldi
Friday’s press continues to be dominated by reaction to the first Labour budget for 14 years, and, perhaps unsurprisingly, many of the leading UK publications are unsympathetic
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NewsKellanova moves UK cereal production to Wrexham, investing £75m
At least 130 jobs will be created at the site
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NewsTop food manufacturers urged to address ‘staggering’ carbon emissions
The UK’s leading manufacturers were found to emit more carbon emissions globally than the entire aviation industry
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Comment & OpinionWill Mars-Kellanova deal signal a UPF black hole?
Will this Kellanova be a giant explosion, releasing a massive amount of energy, in the form of sugar, fat and salt?