Lidl news and analysis
Lidl is a German discount supermarket chain with more than 950 stores in the UK. It offers a limited assortment of own-label and selected branded products, focusing on low prices and its 'Middle of Lidl' proposition. The Grocer covers Lidl with news, analysis, insight and opinion, including store openings, pricing strategy, and its competitive positioning.
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NewsLidl and Aldi lead the way with British fruit sales
The latest data from British Berry Growers and British Apples & Pears showing retailer sales of British produce has underscored consumer demand for home-grown fruit, they said
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NewsLidl calls for government to set plant-based sales targets
Amali Bunter, Lidl GB head of sourcing and ethical trade, said the supermarket wanted the government to ‘level the playing field’ by making other retailers follow its example of setting a plant-based protein sales target.
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NewsSupermarket theft peaks on Thursday afternoons
Beverages and bakery among the hardest hit category, AI analysis of theft footage finds
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NewsLidl preparing to roll out scan and shop handsets
Lidl has filed a trademark in Europe and the UK for ‘Lidl & Go’, to apply to digital payment systems including ‘customer-operated electronic terminals available on-site in retail stores’
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NewsLidl swaps products for people in reflective Christmas ad 2025
Lidl has launched its 2025 Christmas campaign with a reflective advert told through the eyes of a young girl exploring what makes the festive season special
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NewsLidl GB chief: Christmas ads are in ‘a lot of uncertainty’ this year
Under new voluntary restrictions this year, TV ads before the 9pm watershed must not show products high in fat, sugar or salt, which also face a total blackout online
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NewsLidl triples pre-tax profit as market share booms
Lidl has kept its position as the UK’s fastest-growing supermarket, pulling in 38 million more visitors last year as shoppers flocked to the discounter
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NewsLidl brings back ‘mystery boxes’ containing £100 of goods for £20
A limited run of 1,500 of the boxes is to go on sale at 10am this Friday
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NewsAldi introduces new logo to signpost healthier choices
Aldi’s Live Healthy logo launch comes after Lidl introduced a Live Well label in August
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NewsLidl adds integrated payment feature to loyalty app
Customers can now claim rewards and pay by scanning the Lidl Plus app at a till
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NewsLidl doubles sourcing commitment with £30bn investment in UK food
The discounter said the pledge strengthened its commitment to backing British suppliers and supported long-term sustainable growth across the sector
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NewsLidl puts 130 regional HR jobs at risk as it centralises roles
The discounter is creating 100 new HR jobs in its head office in Tolworth, south west London, and has begun a consultation with 130 HR staff in regional distribution centres
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NewsLidl invests £250m in cutting prices
Lidl said it had reduced prices on over 1,000 product lines since the start of this year
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NewsM&S new store plans being held up by objections from Tesco
Six planned new M&S Foodhalls are currently delayed after Tesco lodged objections, with two of them subject to a judicial review requested by the supermarket
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Analysis & FeaturesBigger, better: inside Lidl’s new-look sites
Lidl is once again accelerating its UK expansion. Our Grocer of the Year 2025 has bigger stores, a health focus and revamped layouts, backed by a new sale and leaseback strategy
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NewsNew Lidl global campaign says there is ‘More to Value’ than price
The campaign is the first in which Lidl has communicated the same message internationally across all its 31 markets
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NewsAldi invests £300m in price cuts across 900 lines
The discounter has reduced more than 900 prices across its range in recent months
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NewsLidl increases sales of own-label plant-based products and milk alternatives by 700%
The supermarket has by far surpassed a targeted 400% increase in five years
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NewsAldi raises stakes again in battle to be UK’s highest-paying supermarket
It is the latest twist in a pay bidding war with Lidl
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NewsLidl secures investor offer to fund construction of 35 stores across UK and Europe
Lidl is aiming to complete the deal this financial year, ending in February 2026, to accelerate its expansion programme