All articles by Megan Tatum – Page 7
-
Analysis & FeaturesCreative challenge: How can the dairy industry attract fresh talent?
Dairy is no exception to the grocery labour crisis. So, how can the sector attract new talent? We handed the task to creative agency Bray Leino
-
Analysis & FeaturesRestrictions on confectionery advertising in-store, online and on TV explained
Big squeeze: HFSS to lose two thirds of store space
-
Category ReportThe end of big bang marketing? Confectionery category report 2021
Looming HFSS restrictions could make famous ads like the Cadbury gorilla a thing of the past. How are confectionery brands adapting?
-
Category ReportSupercharged: batteries category report 2021
Months spent sitting at home have fuelled demand for batteries. Can the category sustain its momentum as the country reopens?
-
Category ReportBreakfast goes big: category report 2021
More time at home has allowed Brits to create bigger morning meals. Will there still be room for a leisurely brekkie post-pandemic?
-
Analysis & FeaturesHow to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case
-
Analysis & FeaturesHow Sir Kensington’s sought to set itself apart on sustainability
In June, Unilever-owned condiment brand Sir Kensington’s released its inaugural impact report.
-
Analysis & FeaturesFive strange yet nutritious ‘novel foods’ attracting attention from regulators
Some call them innovative. Others call them ‘Frankenfoods’
-
Analysis & FeaturesEdible insects, CBD, lab-grown meat: why Brexit is great news for weird foods
Will Brexit kick-start the novel foods industry in the UK?
-
Analysis & FeaturesJunk food taxes: which countries tried them and did they work?
Mexico, Denmark and India have tried, but not all have succeeded. Find out which failed and why
-
Analysis & FeaturesWhy more taxes on unhealthy food might be the answer to the UK’s obesity crisis
Campaigners are calling for the removal of VAT on healthy products. Could it work?
-
Category ReportVirtuous shoppers: Ethical trading category report 2021
Growth in Fairtrade was monumental last year. But can a rise in ethical purchasing survive the pinch on consumer spending?
-
Category ReportThirst for adventure: energy products category report 2021
Energy drink brands are looking far and wide for functional and exotic ingredients. Can they give the market a sustained buzz?
-
Analysis & FeaturesHow futuristic food tech is transforming how we eat
Food technology is no longer the preserve of lab-bound boffins. These days innovators are taking products to market themselves – and cashing in
-
Analysis & FeaturesCould Camelot finally be toppled as the National Lottery operator?
Camelot has run the National Lottery since its launch. With the licence up for renewal, it’s looking like a four-horse race for the fourth licence – and potentially the most open ever. Could there be changes ahead?
-
Category ReportThe rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
-
Analysis & FeaturesAs CBD novel foods deadline passes what are the category’s prospects?
CBD brands have had more than a year to sort out their novel food applications, but only three have made the grade so far. What’s going on?
-
Category ReportGoing for gold: personal care category report 2021
The pandemic prompted a DIY approach to personal care. But as salons reopen and Brits venture out, how can brands cash in?
-
Analysis & FeaturesFive fmcg brands that have used their influence to speak up for a cause
An increasing number of food and drink brands are taking a stand on political and social issues, here are five brands that are getting stuck in to the debate
-
Analysis & FeaturesHow and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?