All articles by Megan Tatum – Page 2
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ReportsOatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
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Analysis and FeaturesPosh butters and squeezable udders: how to add value in dairy
Against a backdrop of soaring prices, The Grocer charged five creative agencies with pitching dairy products Brits would be happy to pay more for
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Analysis and FeaturesCan the EU’s stance on genetic engineering last?
A 2001 directive was introduced that applied a de facto ban to the technology
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Analysis and FeaturesCan gene editing ease the cost of living crisis?
The UK is breaking from the EU to press ahead with gene editing. Could it cut costs on shelves? And is it even worth the risk?
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Analysis and FeaturesIs Beyond Meat beyond hope? And what its slump says about the other plant-based players
Beyond Meat was on fire following its 2019 IPO, yet it’s since crashed and burned. The fall raises questions for the entire plant-based sector
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Analysis and FeaturesFive NFT projects started by food and drink brands
To accompany the launch of its sparkling rosé, alcohol-free wine brand Noughty commissioned artist Phil Miller to create an art NFT
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Analysis and FeaturesTime for a virtual beer? How food & drink is taking on the metaverse
The metaverse. NFTs. Web3. The new digital age is here, though for many it remains a mystery. So why are the likes of McDonald’s, Coca-Cola and Pringles getting involved?
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Category ReportThe battle of baked goods: category report 2022
Sweet bakery is winning the war for shoppers as wrapped bread declines. But could HFSS regulations redraw the battle lines?
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Analysis and FeaturesThe towns taking junk food bans into their own hands
Following the success of TfL’s junk food ad ban, over 80 local councils plan to follow suit. Could chocolate and cheeseburgers soon disappear from billboards forever?
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Category ReportHow Boots bounced back from the pandemic: personal care category report 2022
As Covid restrictions ease, the high street pharmacy has regained personal care share. What can the supermarkets learn from it?
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RankingsThe great grocery punch-up: Britain’s Biggest Brands 2022
Brands triumphed during the lockdown era. But as restrictions come to an end, inflation soars and the supply chain crisis worsens, own label looks ready to stage a comeback
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RankingsBritain’s Biggest Brands 2022: who’s up and who’s down?
Here are the brands that enjoyed the biggest rise this year – and those that fell the furthest
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Analysis and FeaturesThe biggest funding rounds in cultured meat startups
Dive into the top 10 funding rounds for European biotechs developing protein alternatives and the biggest investments around the globe
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Analysis and FeaturesHow 2021’s cultured meat controversy exploded
A facility producing about 6.8 kilotons would cost from $17-$23 per pound of meat
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Analysis and FeaturesIs cultured meat ‘pure science’ or a billion-dollar con?
Almost a decade since the unveiling of the first lab-grown burger, no business has been able to make it commercially viable. But that’s not stopped the money rolling in
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Category ReportFor any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Analysis and FeaturesWill grocers become high-tech fulfilment centres?
It’s a dual use of physical space that has allowed retailers to roll out a physical retail presence
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Analysis and FeaturesHow rapid delivery has led a space race in the UK’s cities
Amazon, Deliveroo, and rapid delivery players are among those competing for a shrinking pool of warehouse space as the need for speed ramps up
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Category ReportA spoon less of sugar: cereals including on the go category report 2022
Cereals are pivoting from sugary to wholesome, touting protein, fibre and gut health benefits. Will shoppers fill up their bowls?
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Analysis and FeaturesHow traditional supplier commercial teams went stale
The more forward-thinking suppliers are emphasising the need for data literacy, even in the more traditional national account manager roles