All articles by Megan Tatum – Page 8
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Analysis & FeaturesFive western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis & FeaturesLivestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Category ReportHas Covid finished off ready meals? Ready meals & soups category report 2021
Ready meals were in trouble even before the pandemic hit. So how can they reassert their convenience and health credentials?
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Analysis & FeaturesThe fastest-growing products and categories during the pandemic: Top Products 2020
Our list shows how grocery in 2020 has enjoyed some, quite literally, meaty sales
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Analysis & FeaturesThe fastest falling products and categories during the pandemic: Top Products 2020
The products and categories in this list illustrate how damaging lockdowns have been to products that rely on people getting out and about
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Analysis & FeaturesTop Products Survey 2020: How Food Came Home
We teamed up with Nielsen to review the performance of the leading brands, and own label, in 108 categories, from alcoholic drinks to tobacco, via condoms, bleach, ready meals and, of course, toilet paper
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Category ReportGoing, going, gone? Food to go category report 2020
With the arrival of Covid-19, Britain’s £25bn food-to-go market was sucked down the drain. When, if ever, will it re-emerge?
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Analysis & FeaturesCan personalised nutrition finally go mainstream?
The idea of bespoke nutrition products tailored to our DNA has been around for decades. Can a pandemic – and a raft of innovative startups – finally propel it into the mainstream?
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Analysis & FeaturesNPD Power List: who are the players pushing innovation through a pandemic
This year has been a story of survival for brands and retailers, leading to a focus on core products to keep shelves stocked. But the NPD pipeline hasn’t stopped, proving the tenacity and resilience of the industry’s top players
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Category ReportNando’s o’clock: world foods category report 2020
Chicken takeaways are flying, thanks partly to a certain peri-peri chain. What does this say about British tastes during Covid-19?
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Analysis & FeaturesThe virtual sales pitch: how buyers and sellers have adapted
When lockdown hit, buyers and brands had to quickly adapt to a new normal of Zoom meetings and home deliveries. Turns out, there are benefits to this new way of working
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Analysis & FeaturesHow food charities are fighting hunger amid the coronavirus outbreak
The coronavirus outbreak has been ‘complete and utter chaos’ for charities and groups that redistribute food surplus
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Analysis & FeaturesEthical business: what are the retailers doing to give back?
Here’s what the major UK supermarkets are doing to help people and the planet
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Analysis & FeaturesEasy money and exploitation: should grocery brands explore multi-level marketing?
As more food and drink companies start to use the model, others warn it’s exploitative. What’s the truth?
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Analysis & FeaturesFear the Fever: what can be done to tackle the African swine fever pandemic?
African swine fever has already claimed half the pigs in China. Now the ‘biggest animal disease outbreak ever’ has arrived in Europe
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Analysis & Features5 of the most lucrative fmcg product placement deals in history
From breakfast TV to the big screen, here are 5 of the most memorable and money-spinning fmcg product placement deals
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Analysis & FeaturesWhat does the future look like for product placement?
Product placement has only been legal in the UK since 2010, but its history in the US stretches back across big-budget movies and campaigns. What’s next?
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Analysis & FeaturesWill new EU regulation bring an end to the ‘veggie sausage’?
EU proposals are calling for veggie brands to stop using meat terminology. But is this necessary? And what would be the impact on meat alternatives?
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Analysis & FeaturesThe rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved