Technical and CSR director, Icelandic Seachill and The Saucy Fish Co, on his dress sense, boating and Grimsby docks
What was your first-ever job? My first proper job was at the Seafish Authority as a fish technologist, surveying fish handling across the UK and Europe - it was very interesting watching life on Grimsby docks overnight in the mid-1980s.
What’s been your worst job interview? I was once told that I could not be hard enough on suppliers to be a retail buyer. How times have changed!
How do you describe your job to your mates? Saving the fish in the sea for their kids to enjoy - and making sure boats, farms and factories are safe and ethical.
What is the most rewarding part of your job? The people - the seafood industry globally is a great community to work in.
What is the least rewarding part? Early starts in remote places that are wet and cold, often involving a small boat and bad weather.
What is your motto in life? Not to be complacent - the swan you see swimming gracefully past is actually paddling like hell.
If you were allowed one dream perk, what would it be? Nobody offers Porsche company cars, but if they did my eco-cred would suffer!
Do you have any phobias? Heights - I fell off a wall as a scout into a rowing boat. Fortunately I broke the seat, rather than the other way round.
If you could change one thing in grocery, what would it be? In the UK we were the first member of the Sustainable Seafood Coalition with the retailers, major processors and some big foodservice companies. I would love to see this going global.
What luxury would you have on a desert island? A bar serving ice-cold Punk IPA.
What animal most reflects your personality? Zebra - my dress sense is equally bad!
What’s your favourite film and why? I enjoy anything with a bit of action and a good car chase. How about Robert De Niro in Ronin.
What has been the most embarrassing moment in your life? Driving my mother’s car through a ford that was a bit too deep. It floated downstream.
Which celebrity would you most like to work with and why? Sébastien Loeb, the world’s most successful rally driver - to experience a Welsh forest sideways at 100mph.