For Brits that are already feeling festive, this Sunday (28 November) will hold special significance. It’s Christmas Tree Day: the traditional date when consumers can bring their tree home and start decorating for Christmas. Usually falling four Sundays before the big day to mark the start of Advent, the event is earlier than usual this year, which is all the more reason to celebrate. Here are five examples of food & drink activity perfectly timed for the occasion
Côte at Home Deck the Halls box
French restaurant chain Côte is offering a series of finish-at-home experience boxes this Christmas, each tailored to a different festive occasion. While The Nights Before Christmas and Betwixtmas are also catered for, the first box, Deck the Halls, is designed specifically for Christmas Tree Day. As well as a meal for four people, the box contains a selection of chocolate tree decorations and an exclusive decoration guide created by interiors stylist Sandra Baker, which shows customers how to create this year’s most fashionable Christmas tree looks. Once the decorating is done, diners can sit down to a three-course feast, consisting of salmon rilletes to start, followed by beef bourguignon with creamy mash and minted peas and a dessert of chocolate profiteroles. There is also the option of adding specially paired drinks to the meal, including Negroni cocktails, fleurie and cremant.
Montezuma’s chocolate Christmas trees
Douglas Fir, Balsam Fir, non-drop, artificial… there are a whole host of Christmas tree types to choose from. But this year there’s a less conventional option entering the fray: chocolate. Handcrafted by Montezuma’s chocolatier Caitlin Paxton, these 1.6kg solid chocolate trees are made from a blend of milk, dark and white chocolate, and are hand finished with gold leaf. Just like the real thing, each of the chocolate trees is unique, making them a special centrepiece for any festive table. The trees have just landed on the Montezuma’s website (rsp: £99.99).
Sushi Daily Christmas centrepieces
For many consumers, tucking into a festive snack while putting up the tree is a big part of the experience. But those who prefer something less traditional than mulled wine and mince pies could opt for Sushi Daily’s Christmas collection. Featuring a “Christmas-inspired colour palette” of red, gold and green, the menu ranges from solo dining options (from £3.95) to party platters (from £42). Just in time for Christmas Tree Day, the collection launched on 23 November at Sushi Daily counters in selected Waitrose and Asda stores.
Mash Direct Festive Christmas Tree recipe
Prepared vegetable company Mash Direct is getting into the spirit with a new tree-themed recipe, which lands on its website this week. Shoppers can follow the method, showcasing the brand’s festive Red Cabbage & Beetroot product, to create a tear-and-share pastry Christmas tree. Decorated itself with colourful pomegranate seeds and a snow-like sprinkling of feta, the tree is made with Moroccan spices for a warming Christmas Tree Day treat.
Beavertown Christmas bundle
To ensure consumers stay merry while trimming their tree, Beavertown has launched a Christmas Bundle this week (rsp: £22), containing eight cans of beer in four different varieties. These include favourites Neck Oil and Bones alongside the brewer’s new festive IPAs, Orange Comet Marmalade and Cosmic Earl. The pack comes complete with a branded glass and a bag of Soffles Pitta Chips.