Linda McCartney's family value pack sausages and chicken katsu bites

Source: Linda McCartney’s

The products comprise a five-strong range of NPD and four new ‘family value packs’ of the brand’s “most popular meat-free products”

Linda McCartney’s has added a swathe of frozen and chilled SKUs for Veganuary.

The vegetarian brand launched two new vegan product ranges – a chilled, ready-to-eat range and a range of family value packs – adding a total of nine new SKUs.

The chilled, ready-to-eat range offers plant-based takes on pulled pork rolls, mini sausage rolls, chorizo cocktail sausages, katsu chicken bites and cocktail sausages (rsp: £1.75-£2.50/155g-175g).

The entire range has rolled into Sainsbury’s, while its cocktail sausages, chorizo cocktail sausages and katsu chicken bites have hit Asda. The mini sausage rolls have also launched into Waitrose.

The ready-to-eat range was “perfectly positioned to become a staple with consumers and continue to meet demand for more plant-based  alternatives”, whereas the family packs were “suited to feeding the family meat-free meals affordably”, said the brand.

Its newly launched ‘family value packs’, meanwhile, comprised the brand’s “most popular meat-free products” in larger formats, it said.

They are its vegan takes on chicken nuggets, sausages, meatballs and burgers (rsp: £3/399g-460g).

The entire range has launched into Morrisons  and Farmfoods. Family value packs of sausages, meatballs and burgers have also rolled into Asda.

Linda McCartney’s head of marketing Rebecca Fairburn said the brand was “excited to once again be expanding our offering to consumers, this time providing products that make cutting down on meat as a family even more accessible, as well as providing tasty lunchtime solutions that are quick and convenient”.

The brand was “well placed to capitalise on the opportunity for greater choice within the category”, she said, adding she hoped the products would “become a firm consumer favourite this Veganuary and beyond”.

The move follows a swathe of innovation from the brand over recent months. 

In April 2021, it expanded its range of vegetarian meat alternatives with four new soya protein-based lines designed to capitalise on barbecues, outdoor dining and post-lockdown family gatherings.

The following month, it moved beyond meat-free for the first time, launching a four-strong lineup of milk alternatives.