Aldi has fired back at Lidl in the battle to offer this year’s best-value Christmas dinner.
Aldi has matched Lidl blow for blow, with both now promising a festive feast for eight for £11.85, or £1.48 a head. Each offer is comprised of equivalent items of the same weight and price.
Aldi’s deal includes own label gravy granules (£1.09, 300g), Yorkshire puddings (15-pack, 46p), stuffing mix (90p, two packs), and four varieties of veg – potatoes (2kg), sprouts (500g), carrots (1kg) and parsnips (500g) – for each 8p each.
The centrepiece is a 3.05kg whole fresh turkey for £9, or £3.05 per kg.
It comes a week after Lidl announced an identical offer.
Both discounters’ value Christmas dinners will be available in stores from 19 December.
Value Christmas dinner battles have become annual event in recent years, and notably since the cost of living crisis of 2022. As the first major supermarkets to play their hands this year, Aldi and Lidl have left little room for any rivals to go lower with an equivalent offer.
Aldi, Lidl and Asda all ended up offering Christmas veg lines for 8p last year, but only after a day of fierce under-cutting. Aldi’s 8p festive veg this year will be among its promotional ‘Super Six’ fruit & veg lines for the week.
However, retailers are also fighting the battle for Christmas spend on their own terms. M&S’s £195 Tom Kerridge Beef Wellington made headlines at the weekend by selling out, despite attracting criticism on social media over the high price.
The 2.3kg (£89.30 per kg) beef wellington is described by M&S as “the ultimate Christmas Eve showstopper”. It was marked as out of stock on M&S’s website last weekend, leading one newspaper columnist to wonder: “Is it a middle-class Christmas if there’s no beef wellington?”
Middle-class shoppers will be relieved to learn it was available to order for collection from store again as of Wednesday evening.
An M&S spokesperson said the retailer’s click & collect Christmas food service had taken 56,000 orders on the day it opened for bookings on 23 September.
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