Asda steps up price cuts campaign adding more than 200 fresh lines

Asda cuts prices on 200 fresh lines

Source: The Grocer

The latest round follows more than 1,000 price cuts announced by Asda last week, as executive chairman Allan Leighton steps up his efforts to restore ‘Asda Price’ in a bid to win back shoppers ahead of Christmas

Asda has expanded its latest wave of price cuts, by reducing the cost of an additional 249 lines.

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