Confectionery brand Fini has added Mini Mochis to tap growing demand for “globally inspired sweets”.
Fruits and Berries (rsp: £1.25) each contain a mix of three chewy mochi-style gummies with a “fruity, juicy” centre. Fruits packs combine melon, mango and strawberry gummies, while Berries packs contain raspberry, cherry and blackberry gummies.
Mochi was gaining momentum as shoppers sought out new flavours, textures and globally inspired treats, said Fini.
Online discussions around Asian sweet and savoury snacks are up 9% year on year, while 78% UK shoppers purchase Asian-inspired snacks, it said, citing Innova Market Insights data.
Mini Mochis have launched in partnership with Parfetts, for which Fini is the fastest-growing total confectionery brand. The sweets are also in Unitas, Scotmid Co-op and Spar.
“Mochi is no longer a niche trend – it’s firmly moving into the mainstream,” said Steven Greaves, UK&I MD at Fini.
“Our research shows strong purchase intent and standout sensory appeal, which gave us real confidence in launching Mini Mochis Fruits and Mini Mochis Berries into the UK market.
“What’s been especially encouraging is how quickly the range has performed in wholesale so far.
“There’s clear demand for something different in confectionery, and mochi delivers on flavour, texture and excitement.”
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