Florette has launched its ‘Tasty Escapes’ promotion, giving shoppers the chance to win £100 every day in May, June and July, plus the chance to score a free holiday.
The campaign will launch on 1 May and appear on 6.7 million packs including on Florette Classic Crispy, Florette Mixed, Florette Iceberg and Florette Sweet & Crunchy.
The promotion will run until 31 July in Sainsbury’s, Tesco, Asda, Morrisons, Booths, Iceland, Booker, Home Bargains and Farmfoods.
“At Florette, we’re always looking for exciting ways to engage with shoppers, and our ‘Tasty Escapes’ promotion is the perfect opportunity to do just that,” said Sophie Harrison, senior brand manager at Florette UK & Ireland. “We believe it will appeal to both current and new shoppers, particularly those keen to travel and experience new cuisines, while highlighting the great taste and versatility of our products.”
The brand is also collaborating with holiday expert Laura Hamilton, who will create recipes for Florette, share expert travel and culinary tips, and serve as ambassador throughout the summer of 2025.
To win, shoppers have to enter the time codes on promotional packs on the Florette website.
“It’s all about creating fun, rewarding experiences that showcase the fresh, vibrant taste and versatility of Florette, while giving our customers even more reasons to love what they eat,” added Harrison.
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