Heart of England Co-op has launched a new rapid delivery service dubbed Heart Delivered.
Powered by Snappy Shopper’s white-label e-commerce platform, Heart Delivered combines digital ordering, in-store picking and fulfilment, and integrated delivery services.
Last-mile delivery is enabled through Snappy Shopper’s partnership with logistics provider Nash, helping ensure orders are delivered “efficiently, reliably, and in as little as 30 minutes”.
The society said Heart Delivered reflected its commitment to make shopping more convenient and accessible for customers, while continuing to support local communities.
It added that customers were increasingly looking for greater flexibility in how they access essential groceries and household items, allowing Heart Delivered to support the society’s ambition to remain relevant, accessible and responsive to changing consumer needs.
“Heart Delivered is about making life easier for our customers while staying true to what makes our society special,” said Heart of England Co-op CEO Steve Browne. “Whether customers choose to shop in store or online, they can expect the same commitment to quality, value and community that has always been at the heart of our business.
“This launch gives customers greater flexibility and ensures we’re continuing to evolve our services to meet the needs of modern shoppers across the communities we serve.”
Snappy Shopper VP Greg Deacon added: “Heart of England Co-op has a fantastic reputation for serving its communities, and we’re proud to help extend that experience into the digital space through Heart Delivered.
“Customers increasingly expect convenience on their terms, and this service makes it easier than ever to access their local store online while maintaining the personal, community-focused experience that sets Heart of England Co-op apart.
“Together with Nash, we’re providing the technology, fulfilment and delivery infrastructure that allows the Society to meet growing demand for rapid grocery delivery while keeping its brand and customer relationships at the forefront.”
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