Premium infant food startup Pots for Tots has secured additional £500k in funding, as the company looks to break into major retailers.
This latest raise brings the total investment in the company to £1.2m and will be used to “fuel the next phase of ambitious growth”, according to Pots for Tots founder and CEO Cherrelle Beckitt. It follows a £400k funding round completed in 2024.
Currently distributed largely via a direct-to-consumer model, the business hopes to expand its retail footprint this year, growing beyond its current UK distribution of 32 independent stores to break into major retailers.
Pots for Tots has already broken into the international market with a seven-SKU listing in Carrefour UAE, as part of an initiative by Dubai retail group Majid Al Futtaim to tackle childhood obesity in the Gulf.
“Our journey has been driven by strong, proven demand from parents who need healthier, honest options for their children,” said Beckitt.
“Majid Al Futtaim’s proactive approach shows what’s possible when retailers put children’s health first. We’re confident UK supermarkets will recognise the potential and follow suit – creating healthier environments for families everywhere.”
Beckitt added that the company’s momentum “showed no signs of slowing”, with revenue for January to August 2025 up 60%, compared to the same period in 2024.
“That growth, coupled with margin improvements, puts us in a really strong position as we start to look at major UK retailers.”
Beckitt founded Pots for Tots owner The Family Food Co in 2019, to offer healthy, nutritious, clean-label meals for children. The company acquired Pots For Tots in early 2023, followed shortly by plant-based kids’ meal company Mamamade.
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