Salad chain Atis is set to launch its first customer app in May, marking the next stage in the brand’s customer-first innovation strategy.
Built entirely in-house over the past 18 months, the app is powered by Atis’ proprietary technology. It will allow the brand to have full control over click & collect ordering, loyalty and the end-to-end customer journey, “enhancing personalisation and building a more direct relationship with customers”.
Around 50% of all Atis orders are currently placed digitally, a figure the brand expects will increase following the launch of the app.
The app integrates with the brand’s new loyalty programme, ‘Atis Insiders’, enabling customers to skip the queue, earn and redeem rewards, save favourite build-your-own orders and access exclusive benefits, including future secret menu items.
By leveraging customer data and feedback, Atis said this will continue to inform menu development and drive innovation.
To mark the launch of the app, Atis will roll out a city-wide activation across London, which will see 100 QR codes hidden for customers to discover via the app, with free meals available to those who find them first. Those who download the app during launch month will also receive £5 off their first order.
“This is a huge milestone for us as we continue to invest in the customer experience,” said Atis co-founder Philip Honer. “Building our technology platform in-house gives us the flexibility to innovate faster and create a more personalised experience for our customers.
“Whilst this will never replace human interaction, it allows for us to give our customers another choice in how they order. The app, coupled with our loyalty programme, really is a big moment for us and we are excited for customers to start using it.”
No comments yet