Starbucks has unveiled a global collaboration with 20th Century Studios’ “The Devil Wears Prada 2”, introducing a secret menu inspired by the film’s characters.
Launching this week, the menu features four beverages, including The Miranda Caffè Latte with no foam, an extra shot of coffee and extra-hot skimmed milk.
The drinks will not be listed on menu boards or on the app, so only those who have heard of the campaign will know of the menu.
The coffee chain will also be rolling out The Andy Oat Drink Cappuccino, featuring two pumps of caramel-flavoured syrup and cinnamon powder, and The Nigel Espresso Con Panna – a Doppio Espresso Con Panna with one pump of mocha sauce.
The final addition to the secret menu is The Emily Iced Chai Latte, which is an Iced Chai with almond milk and includes one pump of caramel-flavoured syrup.
The beverages will be available in participating UK Starbucks coffeehouses until 4 May.
“Starbucks has been part of The Devil Wears Prada universe since the original film,” said Starbucks senior vice president of global marketing Erin Silvoy.
“From first sip to final scene, Starbucks invites customers to dress up, order up, and attend fashion’s biggest event of the year: The Devil Wears Prada 2 in cinemas 1 May.”
The beverages form part of Starbucks’ broader collaboration with The Devil Wears Prada 2, with the brand set to feature in the film.
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