Emma Weinbren
Emma Weinbren is food trends editor at The Grocer. She commissions, writes and edits category reports, digital features and trends pieces.
Emma won the PPA New Talent Award for New Section Editor of the Year in 2016.
Prior to joining The Grocer in 2016, Emma was deputy and features editor at Chemist+Druggist, a weekly magazine and website for UK pharmacists.
Follow Emma on Twitter: @EmmaWeinbren
Contact info
- Tel:
- 01293 610488
- Email:
- emma.weinbren@thegrocer.co.uk
Category ReportNo compromise: roast dinners category report 2019
Consumers are demanding quick products that taste as good as home-cooked
- News
Number of Brits eating roast dinners alone increases by 5%
Men over the age of 55 are the driving force behind the trend
- Comment & Opinion
Why the Philadelphia ad ban will force marketers to get creative
Wherever you stand on men abandoning their offspring for cream cheese, the ASA decision could make advertising more creative
- Comment & Opinion
Gwyneth Paltrow could do alkaline water more harm than good
’100% natural alkaline’ brand Flow has attracted criticism after enlisting Gwynnie as brand ambassador
- Analysis & Features
Six things you need to know about the rice and noodles market
Consumers are lapping up ever more pouch rice and wising up to the benefits of konjac root
- Comment & Opinion
Plant-based is far more than a fad – Nescafé’s dairy-free lattes prove it
That a multinational giant is willing to invest in ‘specially crafted’ coffees is a vote of confidence in the longevity of plant-based
- Analysis & Features
Five things you need to know about Britain’s home brunch habit
Brunch is a more complex, time-consuming affair than your standard brekkie. And consumers are branching out beyond bacon and eggs
- Comment & Opinion
Coke’s latest ad speaks volumes about its future vision
Taste and nostalgia are the main messages behind the multimedia campaign for the masterbrand
- News
Birds Eye and Aunt Bessie’s link for roast dinner ready meals
The chicken and beef meals, due to hit Tesco stores nationwide “from the end of summer”, will feature products from both brands
- Comment & Opinion
Don’t write off the Greggs evening meal just yet
On the face of it, a Greggs evening meal doesn’t sound particularly appetising. But don’t underestimate the brand’s powers of reinvention
- Comment & Opinion
Amazon’s ‘mixed format’ stores are a sign of its true grocery ambitions
Amazon Go was just the start. Attention is now turning towards stores that mix the best of online with the best of offline, according to reports
- Comment & Opinion
What the hospital meal furore tells us about frozen food perceptions
The tabloids are getting worked up over hospital meals that have been cooked ’months before they’re served’. Which shows frozen food has an uphill battle on its hands
- Analysis & Features
Six trends shaping the home baking market
Sugar concerns are hampering the home baking market. But there remains growth in speciality and premium lines
- News
Sainsbury’s transforms Bath branch into ‘signing store’
Staff at the branch will sign common words and phrases when interacting with customers
- News
Home baking sales sink as Bake Off effect loses power
Shoppers bought home baking items an average of 13 times in the past year
- Comment & Opinion
Brits are going off baking, despite the Bake Off effect
Brits love baking. Watching it, anyway. The actual act of whisking and beating, not so much
- Comment & Opinion
Why hard seltzers could become the new alcopop
Hooch was the generation-defining alcopop of the 1990s. Now a modern twist on the format is making waves in the US
- Comment & Opinion
Why chefs can rest easy about the microwave meal
Marcus Wareing is the latest chef to warn of the ready meal’s impact on Britain’s culinary skills. But there is hope on the horizon
- News
GroceryAid eyes bigger venue for Barcode Festival after raising £450,000
New venue will have capacity for at least 3,500 people after this year’s sell-out success
- Comment & Opinion
Consumer behaviour will be the real test of Evian’s recycling plans
The brand has invested in tech to launch a 100% rPET bottle for Wimbledon. But consumer buy-in will be crucial if these plans are to work on a wider scale
