As three in four new product launches currently fail within a year, Bray Leino’s new comms model suggests how the traditional approach can evolve to de-risk the launch process.
Hosted by The Grocer, Bray Leino invited marketers from leading food and drink brands to discuss this hypothesis. That discussion is the basis for this paper.
Is the new model relevant for every type of business? What can established brands learn from the new wave of agile start-ups? And how are new channels and platforms being used to reach influencers and build cultural traction?
Company: Bray Leino
Length: 17 pages
Type: White Paper
The Grocer may use your contact data to keep you informed of its products and services by email. You can withdraw your marketing consent at any time by clicking the unsubscribe link in such email or by sending an email to firstname.lastname@example.org . More information on our processing can be found in our Privacy Notice . By submitting this form, you acknowledge that you have read and understand our Privacy Notice .