Sustainability & environment

Allied Bakeries’ Burgen brand given major makeover after sales plunge

By 2021-07-05T09:53:00

Burgen rebrand

Source: Allied Bakeries

The makeover includes a new logo, renames Burgen as ‘Bürgen’ and includes the strapline ‘powered by plants’ on-pack

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW