Winner: Astonish
West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to expanding into personal care, it’s broadening its consumer base and seeing its revenue surge.
All the while, it’s taken care to maintain its cost-effective credentials, despite the cost of living crisis, and made significant efforts in sustainability efforts by adopting recycled plastic and plant-based ingredients.
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Astonish has demonstrated a deep understanding of consumer needs in the past year, rolling out innovations such as Laundry Liquid and Shake & Fresh carpet freshener. They helped the brand shrug off stiff competition from own label and drive up sales 41%.
A swell in listings also played a part in this success, as the likes of Sainsbury’s, Asda, Morrisons and Waitrose all added Astonish brands to their homecare offers.
Shortlisted:
- Astonish
- Butcher’s Nourishing Food for Dogs
- Felight by Pets Choice
- Grub Club
- Lenor UK
- Marleybones
- OceanSaver
Sainsbury’s wins Grocer of the Year for the first time in two decades
Sainsbury’s has bagged Grocer of the Year for the first time in nearly two decades at last night’s Grocer Gold Awards 2024 – topping an outstanding evening of celebration
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Ambitious Astonish wins Household Goods Brand of the Year
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