Champion: Merchant Gourmet Korean-Style Vegetables & Mixed Grains
The frozen aisle is outperforming total grocery – making it a ripe area for innovation. Merchant Gourmet has seized on the opportunity with this on-trend Korean mix of vegetables and grains.
Judges were impressed by the sheer number of vegetables crammed into the product: edamame beans, sugar snap peas, pepper and broccoli. Meanwhile, the soy and ginger sauce and brown and black rice provided a “moreish” flavour.
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The Grocer’s New Product & Packaging Awards 2023: Frozen Savoury