Coca-Cola
▲ 6.1% (+£90.4m)
Fizzy drinks’ biggest brand has achieved the category’s biggest absolute gain. No other supplier in food and drink has made more cash this past year. With volume sales down 1.8%, Coke’s extra £90.4m was driven by an 8% rise in average price per litre. This was the result of months of “rising costs in energy, haulage, packaging and ingredients” being passed to consumers, says the soda giant.
Lemsip
▲ 125.2% (+£40m)
The end of social distancing and mask mandates allowed everyday coughs and sneezes to spread far and wide. That’s meant a bonanza for cold & flu remedies – last year’s biggest losing category. Sitting pretty at the top is Reckitt Benckiser’s Lemsip. It’s more than doubled its value with a £40m gain on the back of a 117.3% rise in volumes.
Extra
▲ 19.0% (+£29.7m)
By gum! Extra’s revival is nearing completion. After last year slowing its drastic pandemic-driven decline, Mars Wrigley’s market-leading brand is worth almost £30m more. It’s now within £18.7m of 2019 levels, having shifted 25.4 million more packs of gum. That’s largely thanks to a surge in impulse sales but also the launch of on-trend fruity flavours.
Madrí Excepcional
▲ NEW( +£26.8m)
In just six months in grocery, Madrí Excepcional generated almost £27m from a standing start – the biggest absolute gain in lager. A joint effort between Molson Coors and Spanish brewer La Sagra, Madrí benefited from having rolled into the on-trade five months earlier. Shoppers have snapped up 9.1 million litres – the equivalent of 16.1 million pints of the 4.6% abv beer from Madrid.
Gourmet
▲ 23.5% (+£22.0m)
In a buoyant petcare category – driven in part by the lockdown boom in households with cats and dogs – Gourmet is riding highest. The Nestlé Purina catfood brand had benefited from the ongoing popularity of its posh Nature’s Creations and Revelations ranges, as Brits looked to treat Whiskers and Mittens. This year’s relaunch of Mon Petit mini pouches also helped drive its £22m gain.
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