• Skip to main content
  • Skip to navigation
Site name
Site name
Mast navigation
  • Sign in
  • Register
  • Team Access
  • Subscribe
Search The Grocer
Menu
Close menu
  • Home
  • Retail & Wholesale
    • Back to parent navigation item
    • Retail & Wholesale
    • Aldi
    • Asda
    • Iceland
    • Lidl
    • Marks & Spencer
    • Morrisons
    • Ocado
    • Sainsbury's
    • Tesco
    • The Co-op
    • Waitrose
    • Convenience
    • Discounters
    • Farm Shops & Delis
    • High Street
    • Online
    • Rapid Delivery
    • Specialist Retailers
    • Supermarkets
    • Wholesalers
  • Products & Suppliers
    • Back to parent navigation item
    • Products & Suppliers
    • Product Categories:
      • Back to parent navigation item
      • Product Categories:
      • Alcoholic drinks
      • Bakery
      • Cereals & breakfast
      • Cheese
      • Chicken & poultry
      • Chocolate
      • Confectionery
      • Crisps, nuts & snacks
      • Dairy
      • Fish
      • Fresh produce
      • Frozen
      • Household
      • Meat
      • Own Label
      • Sauces & condiments
      • Seasonal
      • Soft drinks
      • Vaping
      • Vegan & plant-based
      • World foods
    • Suppliers
  • People
    • Back to parent navigation item
    • People
    • Popular topics:
      • Back to parent navigation item
      • Popular topics:
      • Apprentices
      • Career Advice
      • Celebrities
      • Community
      • Diversity & Inclusion
      • Entrepreneurs
      • Generation Z
      • Industrial action
      • Labour crisis
      • My Alternative CV
      • Pay & Jobs
      • Power List
      • Royals
      • Training & Development
    • Grocer Jobs
  • Reports & Data
    • Back to parent navigation item
    • Reports & Data
    • Category Reports
    • KVI Price Tracker
    • The Dairymen
    • Rankings
      • Back to parent navigation item
      • Rankings
      • Top Products
      • Britain's Biggest Brands
      • Britain's Biggest Alcohol Brands
      • Big 30 Wholesalers
      • OC&C Global 50 Suppliers
      • OC&C150 Suppliers
    • The Grocer 33
      • Back to parent navigation item
      • The Grocer 33
      • Price Comparison Surveys
      • Mystery Shopper Surveys
      • Store of the Week
    • The Grocer Vision
      • Back to parent navigation item
      • The Grocer Vision
      • Promotional Features
      • Whitepapers
      • Webinars
      • Guide To
    • Lumina Intelligence
  • Topics A-Z
    • Back to parent navigation item
    • Topics A-Z
    • Popular topics:
      • Back to parent navigation item
      • Popular topics:
      • Cost of living crisis
      • Crime
      • Deposit Return Schemes
      • Finance
      • Government & Regulation
      • Health
      • Inflation
      • Loyalty
      • Marketing
      • Mergers & Acquisitions
      • New Product Development
      • Sourcing
      • Supply chain
      • Sustainability & environment
      • Technology
      • Ultra Processed Foods
      • Vaping
      • A-Z all topics
    • Content by type:
      • Back to parent navigation item
      • Content by type:
      • Analysis & Features
      • Category Reports
      • Comment & Opinion
      • Guide To
      • Grocer 33
      • Interviews
      • KVI Price Tracker
      • News
      • Podcasts
      • Profiles
      • Promotional Features
      • Promotional Videos
      • Range Previews
      • Rankings
      • Webinars
      • Whitepapers
  • Events
    • Back to parent navigation item
    • Events
    • The Grocer Gold Awards
    • LIVE: Retail Week x The Grocer
    • The Grocer New Product & Packaging Awards
    • The Convenience Awards
    • The Convenience Conference
    • Rethinking Materials
    • Food & Drink Expo
    • Farm Shop & Deli Product Awards
    • Farm Shop & Deli Retailer Awards
    • Webinars
  • Ask iA (beta)
  • Subscribe now
  • Home
  • Retail & Wholesale
      • Aldi
      • Asda
      • Iceland
      • Lidl
      • Marks & Spencer
      • Morrisons
      • Ocado
      • Sainsbury's
      • Tesco
      • The Co-op
      • Waitrose
      • Convenience
      • Discounters
      • Farm Shops & Delis
      • High Street
      • Online
      • Rapid Delivery
      • Specialist Retailers
      • Supermarkets
      • Wholesalers
    • Store colleagues Asda
      Asda extends family support with major new staff benefits
    • Eurospar
      Henderson Group reports 3.8% rise in turnover to £1.4bn
  • Products & Suppliers
      • Product Categories:
        • Alcoholic drinks
        • Bakery
        • Cereals & breakfast
        • Cheese
        • Chicken & poultry
        • Chocolate
        • Confectionery
        • Crisps, nuts & snacks
        • Dairy
        • Fish
        • Fresh produce
        • Frozen
        • Household
        • Meat
        • Own Label
        • Sauces & condiments
        • Seasonal
        • Soft drinks
        • Vaping
        • Vegan & plant-based
        • World foods
      • Suppliers
    • Martell Cognac (1)
      China slaps EU brandy with 35% tariff, but Pernod Ricard, Rémy Cointreau and Möet Hennessy win exemption
    • del monte snacks
      Fresh Del Monte UK reassures customers it’s business as usual
  • People
      • Popular topics:
        • Apprentices
        • Career Advice
        • Celebrities
        • Community
        • Diversity & Inclusion
        • Entrepreneurs
        • Generation Z
        • Industrial action
        • Labour crisis
        • My Alternative CV
        • Pay & Jobs
        • Power List
        • Royals
        • Training & Development
      • Grocer Jobs
  • Reports & Data
      • Category Reports
      • KVI Price Tracker
      • The Dairymen
      • Rankings
        • Top Products
        • Britain's Biggest Brands
        • Britain's Biggest Alcohol Brands
        • Big 30 Wholesalers
        • OC&C Global 50 Suppliers
        • OC&C150 Suppliers
      • The Grocer 33
        • Price Comparison Surveys
        • Mystery Shopper Surveys
        • Store of the Week
      • The Grocer Vision
        • Promotional Features
        • Whitepapers
        • Webinars
        • Guide To
      • Lumina Intelligence
    • v2_RGB
      Britain’s Biggest Alcohol Brands 2025: Riding out the storm
    • Generational Wealth Targeting the over-55s 2000 x 1333 (1)
      Generational wealth: targeting over-55sThis content is provided by VYPR
  • Topics A-Z
      • Popular topics:
        • Cost of living crisis
        • Crime
        • Deposit Return Schemes
        • Finance
        • Government & Regulation
        • Health
        • Inflation
        • Loyalty
        • Marketing
        • Mergers & Acquisitions
        • New Product Development
        • Sourcing
        • Supply chain
        • Sustainability & environment
        • Technology
        • Ultra Processed Foods
        • Vaping
        • A-Z all topics
      • Content by type:
        • Analysis & Features
        • Category Reports
        • Comment & Opinion
        • Guide To
        • Grocer 33
        • Interviews
        • KVI Price Tracker
        • News
        • Podcasts
        • Profiles
        • Promotional Features
        • Promotional Videos
        • Range Previews
        • Rankings
        • Webinars
        • Whitepapers
  • Events
      • The Grocer Gold Awards
      • LIVE: Retail Week x The Grocer
      • The Grocer New Product & Packaging Awards
      • The Convenience Awards
      • The Convenience Conference
      • Rethinking Materials
      • Food & Drink Expo
      • Farm Shop & Deli Product Awards
      • Farm Shop & Deli Retailer Awards
      • Webinars
  • Ask iA (beta)
  • Subscribe now
  • More from navigation items
Videos

Related video

  • Dash

    Dash does different with polyamory-based campaign

  • HERO_Still_Original Source x Fold7_Lemon

    Original Source’s AI generated TV ad boosts sales and sentiment

  • Ribena_CaseStudy_AfterCompositionPurpleBG

    Ribena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales

  • bonmati snickers

    Spanish star Bonmati helps Snickers stamp out diving

  • thumbnail

    How premiumisation is fueling the alcohol-ready-to-drink category

    Paid for and in partnership with Coca-Cola Europacific Partners

Watch: Gen Z experts explain why young people are wary of dairy and how to fix it

By The Grocer2020-11-20T13:59:00+00:00

  • No comments

One of the biggest challenges facing the dairy sector is how to engage with Gen Z shoppers, many of whom think dairy is bad for the environment and animal welfare, so for this year’s Dairymen creative challenge, we tasked Gen Z specialist agency Zak with making dairy attractive to these younger shoppers, and breathing new life into milk

To see the full report and the concept they came up with, click here.

Advert

Topics

  • Dairy
  • Gen Z
  • Ice cream
  • The Dairymen
  • Trends
  • Vegan and plant-based
  • Video

Latest video

  • Dash
    Comment & Opinion

    Dash does different with polyamory-based campaign

    2025-07-04T13:42:00Z

    By Mark Dishman

  • HERO_Still_Original Source x Fold7_Lemon
    News

    Original Source’s AI generated TV ad boosts sales and sentiment

    2025-07-02T08:44:00Z

    By George Nott

  • Ribena_CaseStudy_AfterCompositionPurpleBG
    News

    Ribena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales

    2025-07-02T08:30:00Z

    By James Beeson

  • Dash TV advert
    News

    Dash to make TV advertising debut with ‘playful’ 30-second spot

    2025-06-30T08:30:00Z

    By James Beeson

  • bonmati snickers
    Comment & Opinion

    Spanish star Bonmati helps Snickers stamp out diving

    2025-06-27T14:36:00Z

    By Mark Dishman

  • thumbnail
    Promotional Videos

    How premiumisation is fueling the alcohol-ready-to-drink category

    2025-06-26T06:10:00Z

    Paid for and in partnership with Coca-Cola Europacific Partners

No comments yet

Sign in to comment on this article

Not logged in before? Register for FREE guest access today.

You will be able to:

  • Read more stories
  • Receive daily newsletters
  • Comment on stories

Register Now

Advert

Related articles

  • Yazoo cans

    Yazoo to launch new can format in 2021

  • Müller and Asda team up for game changing digital aisle takeover

    Müller enters partnership with Asda for yoghurt aisle takeover

  • NakedFood_Products

    Finnebrogue plans plant-based ‘revolution’ for 2021 with trio of trademarks

  • McQueens Dairies

    McQueens ‘more than doubles’ milk capacity amid DTC sales boom

  • Dash

    Dash does different with polyamory-based campaign

  • delamere iced tea

    Delamere launches iced tea in time for the summer

More from Videos

  • The Grocer Christmas Tinkle 2024

    2024 in cartoons: The Grocer’s Christmas Tinkle returns

  • Grocer Gold trophies 2024

    Hear from winners and see highlights of The Grocer Gold Awards 2024

  • Higgins Christmas Tinkle 2023

    2023 in cartoons: The Grocer’s Christmas Tinkle is back

  • whisky_glass_bar_GettyImages-1345260833

    American Whiskey in the UK: a masterclass from Jim Beam’s great-grandson

    Sponsored by Limestone Branch and Yellowstone Select

  • Grenade

    Category briefing: Grenade on healthier snacking and protein bars

    Sponsored by Grenade

  • Persil

    Britain’s Biggest Brands enters physical world

Digital Edition

The+Grocer+current+issue

  • Digital Edition
  • Download the app
  • Stockists
  • About Us
  • Advertise
  • Contact Us
  • A to Z of all subjects
  • Subscriptions
  • RSS Feeds
  • Features list
  • Previous Issues
  • Stockists
  • Apply to reuse our content
  • Corrections & Clarifications
  • Related websites
  • Retail Week
  • Convenience Store
  • Forecourt Trader
  • Lumina Intelligence
  • Other William Reed Brands

Site powered by Webvision Cloud