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By 2020, 16-24 year olds (or Gen Z as many people refer to them), will represent 40% of all consumers. A tech-first audience who have been born into a fundamentally different world to us, they are the consumers of the future and their buying power will affect all brands’ bottom line.

We are ZAK, we specialise in connecting brands to U30s and our recent survey found that nearly 50% of under 24s don’t care about the food and drink brands they buy.

This White Paper explains how to truly connect with this audience – if you’re an FMCG marketer looking to engage this group you can’t afford not to read it!