Aldi news and analysis
Aldi is a discount supermarket chain, which operates more than 1,000 stores in the UK. It focuses on stocking private-label products and regularly rotates the Specialbuys found in its middle aisles. The Grocer covers Aldi with regular news, analysis, insight and opinion, including updates on store expansion, pricing strategy, and its impact on the grocery sector.
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NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
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NewsAldi teases return of Kevin the Carrot in Love Actually-inspired Christmas ad 2025
Aldi has dropped a 10-second teaser confirming the return of its much-loved Christmas character Kevin the Carrot
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NewsAldi launches ‘colleague shops’ in its warehouses to tackle food waste
The shops in Aldi’s 11 UK regional distribution centres will allow staff to buy food that is still safe to eat but can no longer be sold in stores
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NewsAldi introduces new logo to signpost healthier choices
Aldi’s Live Healthy logo launch comes after Lidl introduced a Live Well label in August
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NewsAldi launches online hub to support women through menopause
The hub offers nutritional guidance, shopping list inspiration and “pocket-friendly meal ideas”
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NewsTesco seeking 28,500 temps with ‘just the right attitude’ for Christmas
The supermarket said it is looking for candidates “who can bring warmth, enthusiasm and a helpful service to every shopping trip”.
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NewsAldi trolls Tesco and M&S with real cake sandwich
The NPD will be stocked in Aldi’s bakery aisles for a limited time
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Promotional FeaturesWhy grocery’s one-stop shop evolution matters now more than ever
Repositioning supermarkets as multi-service hubs creates convenience and boosts footfall. With tighter household budgets, find out which services are offering a compelling reason to visit and sparking impulse buys that might otherwise be missed.
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Comment & Opinion‘Erratic’ buyers are on increasingly thin ice over forecasting
Failure to forecast accurately and fairly is a serious issue if taken to the extreme
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Grocer 33Aldi wins cheapest supermarket in Super Grocer 33 battle… by 38p
Aldi and Lidl’s prices were identical on 30 of the 33 items in our basket
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NewsAldi adding ‘reduced to clear’ zones in UK stores
Discounted products are added to the bays throughout the day, helping shoppers save on items that might otherwise go unsold
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NewsAldi settles out of court in historic GSCOP case
Aldi and its former sprout and brassica suppliers, John Clappison and Matthew Rawson, have come to a ‘confidential settlement’
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NewsUK’s fastest supermarket self-checkout revealed in slow-motion video test
Slow-motion video of a customer’s interaction with machines at eight retailers in Lancaster was captured to measure to the millisecond the latency between manually entering a product on the screen and the next screen loading
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NewsAldi highlights mental health support for new parents on baby wipe packs
The discounter is launching on-pack mental health messaging across its Mamia Sensitive and Extra Sensitive baby wipes
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NewsIceland is most carbon-intensive supermarket, analysis shows
Iceland’s carbon intensity is more than three times that of Aldi and Lidl, The Grocer has found
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NewsAldi recruiting 4,500 workers ahead of Christmas
The discounter is hiring for a range of store positions to replenish stock and help customers during the festive season and into 2026
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NewsAldi store becomes ‘Cap-Aldi’ as Lewis Capaldi performs
The Scottish singer took a break from his UK tour to perform his latest single at an Aldi store in Nottingham on Friday
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NewsM&S new store plans being held up by objections from Tesco
Six planned new M&S Foodhalls are currently delayed after Tesco lodged objections, with two of them subject to a judicial review requested by the supermarket
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NewsAldi publishes list of towns and cities targeted for new stores
The discounter plans to open 80 stores in 2026 and 2027