Rob joined The Grocer in 2010 as features editor. Since January, 2013, he’s been overseeing The Grocer’s weekly category reports and annual Britain’s Biggest Brands, Biggest Alcohol Brands and Top Products features as Category Reports Editor. He also looks after our monthly digital features.
With a particular interest in consumer trends, much of Rob’s role involves analysing sales data to pick out stories about how Brits are eating, drinking and shopping differently today. He regularly appears on radio and TV as a commentator and his stories are often picked up by the national press.
Having previously worked for a magazine covering the global brewing industry, Rob is particularly interested in the alcoholic drinks market. He also takes a keen interest in environmental issues facing the grocery industry. In 2012, he travelled to Singapore for an exposé of the growing global surplus of sustainably produced palm oil.
Stories by this contributor.
31 Oct 2011
Waitrose’s £10m website isn’t just infuriating existing shoppers - it’s also virtually invisible to new ones.
30 Jan 2015
There are big opportunities in bagged snacks. Our latest digital feature reveals all…
28 Jul 2014
In the first of a major new series of digital features on The Grocer, we lift the lid on the confectionery market. Here are 10 things you absolutely need to know…
27 Feb 2015
Frozen food is inferior to fresh, claim one in three Brits, and our squad of undercover shoppers says the frozen fixture is unclear and unhealthy. Meanwhile, freezer space in store is being squeezed. We’ve teamed up with retailers, brands and creative experts to find out how retailers can get shoppers skipping down the frozen aisle. Here’s how…
03 Sep 2014
Ice cream is one of grocery’s hottest tickets right now. The second in our series of exclusive digital features reveals why…
A right royal knees up? Subscription
19 May 2012
There’s huge potential in the Jubilee for us and we’re working hard behind the scenes to make sure our retailers maximise this potential
03 Mar 2012
Weetabix boss Giles Turrell tells The Grocer about his plans for stealing more share of the British cereal market and taking the brand global.
Adelie Foods acquired by HIG Capital Subscription
11 Mar 2015
Urban Eat owner Adelie Foods was today snapped up by private equity house HIG Europe for an undisclosed sum.
18 Aug 2012
How did shopkeepers local to London 2012’s venues experience the Games? The Grocer’s survey reveals the true impact on trade.
17 Dec 2014
Heroes emerge from the unlikeliest of places at times of war. In the price war, they’ve stepped out of the booze aisles…
03 Mar 2012
Aldi is drawing up plans to introduce tiered - ‘good, better, best’ - own label ranges as part of a push to widen its appeal.
Allied force: an interview with Mark Fairweather Subscription
30 Apr 2011
Soaring costs and deep supermarket promotions – it’s tough being a baker today. But, with a little help from a couple from Solihull, Allied Bakeries is succeeding where others aren’t, as CEO Mark Fairweather tells Rob Brown
03 Nov 2012
What was your first-ever job? I read electricity meters for a summer job in the 1980s….
25 Aug 2013
Unrealistic price and shelf-life demands have contributed to a 44.5% slump in UK imports of American craft beer…
Are Post Office Locals a panacea for indies? Subscription
15 Sep 2012
The Post Office Local pilot is over. Now the Post Office wants to enlist 2,000 retailers in the rollout.
Are you ready for a future without water? Subscription
25 Sep 2010
Drought is casting a deep shadow over the business world. But a unified voice remains out of reach, writes Rob Brown
26 Nov 2011
Asda’s surprisingly classy ad leaves M&S in its wake. For proof that Christmas isn’t a slam dunk…
03 Aug 2013
Growing numbers of adults are celebrating Halloween without their children, prompting retailers to revamp their seasonal l…
Asda’s baby brand grows up Subscription
16 Apr 2011
Brands beware. Retailers are looking to steal your customers with revamped own-label lines. Rob Brown meets the team behind Asda’s Little Angels baby range to find out how fresh design and grand ambitions are converting shoppers to own label
26 Nov 2011
Asda has been placed at the top of the tree in a shopper poll of the supermarkets’ 2011 festive TV ads.