All articles by Rob Brown
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Category ReportWhy supermarkets are getting behind organic food & drink
Some 67% of shoppers are choosing to buy organic products despite them carrying an 11% premium over conventional goods. What’s behind its success?
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Category ReportRegen-ag claims unstandardised, warns NGO
Organic food is facing stiffening competition from products marketed on so-called regenerative agriculture practices
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Category ReportShoppers choose organic for eco and health benefits
The organic boom isn’t only good news for organic farmers and the retailers they supply
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Category ReportPrices between organic and non-organic narrow
Organic goods cost an average of 11% more than non-organic ones
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Category ReportHow retailers are growing their organic offerings
The credit crunch bit a huge chunk out of organic food and drink 2008
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportDairy braces for sugar tax as most fizzy drinks duck new limit
You might have a sense of déjà vu right now. Soft drinks brands are mulling a similar dilemma to 2018: change their recipes or pay more sugar tax
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportDrinks firms prepare for DRS as Welsh plans stall
It’s been a long and winding road to the establishment of the UK’s first DRS, but the end is finally in sight
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Category Report‘Parents want healthier drinks for their kids’
When Karen and Patrick O’Flaherty first met in 1998 it was the start of something special
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Category ReportHow retailers can fire up sales this barbecue season
Brits spend nearly twice as much on barbecues than everyday meals: £5.04 versus £2.64
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Category ReportVeg makes up half of all BBQ serves
It’s worth noting 51.8% of all food served at barbecues last year was veggie