Category reports
-
Category ReportHow liquid milk is working to be more innovative
Higher average prices have buoyed liquid milk’s balance sheet. However, demand hasn’t kept pace.
-
Category ReportIt’s all Greek: the natural yoghurt that’s booming
Whether it’s whipped into marinades, frozen into ‘bark’ or eaten by gym-goers as an alternative to ultra-processed protein snacks, yoghurt is having a moment
-
Category ReportCan dairy drinks still hit the sweet spot after the sugar tax?
Things seem pretty sweet in dairy drinks. But they are about to be hit by a regulatory change that could leave a sour taste in the mouths of many. How are brands preparing?
-
Category ReportHow can ice cream keep its cool whatever the weather?
As summers get hotter, what are retailers and suppliers doing to broaden ice cream’s appeal?
-
Category ReportHow cottage cheese is inspiring British suppliers
Who’s most likely to grab a big wedge of British cheese sales in the coming year? And how?
-
Category ReportSoft cheeses work hard to drive Continental growth
More Brits are looking to mainland Europe for their cheese fix. Continental cheese supermarket sales are steadily growing – up 4% in value on volumes up 1.5%
-
Category ReportPremium lines drive block butter’s success
There’s a new style of parenting on the rise. It’s called being a butter mum
-
Category ReportWhy innovation is booming in the chocolate category
Can multi-sensory NPD help lure lapsed shoppers back to chocolate? And which trends will influence innovation in the year ahead?
-
Category ReportHow can batteries stay relevant as rechargeables gain power?
How can battery suppliers maintain relevance as technology advances? And what opportunities and challenges does the coming year have in store?
-
Category ReportHow instant coffee is getting a posh makeover
Instant coffee is going posh. How is its premiumisation impacting the hot drinks category?
-
Category ReportWhy Ireland’s food and drink exports are booming
Ireland punches well above its weight on the global stage when it comes to food and drink. What does its future hold?
-
Category ReportWhy meat alternatives are still worthy of investment
How can the surviving meat-free brands return to growth? And which are still attracting investment?
-
Category ReportHow oral care brands are the new dentists
Oral care is increasingly filling the gap left by the NHS dental access crisis
-
Category ReportWhy branded pizzas are flying in grocery
What’s the outlook for the big names in takeaway pizza? And how are grocery brands strengthening their foothold?
-
Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
-
Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
-
Category ReportGrocery gets behind a healthier Halloween
Could healthier Halloween become the new normal? What role is HFSS legislation playing in shaping sales? And which categories are tipped for growth as confectionery slides?
-
Category ReportHow RTD brands are pushing the boundaries with NPD
Why are more Brits supping RTDs? And what are brands and retailers doing to maintain growth in the coming year?
-
Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
-
Category ReportWhy free-from comes with a premium price tag
Why is free-from food so expensive? And what impact will those high prices have on further growth?