Soft drinks <span id="Soft drinks "></span>
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News
Red Bull launches first ever fully sugar-free Pink edition
Citing NIQ data, Red Bull said sales of sugar-free energy drinks were up 24% in the past year
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News
Enfield chosen for first urban trial of digital DRS scheme
The DDRS Alliance will run a pilot of between six to eight weeks in Enfield, which has a population of over 150,000
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News
Trip ventures outside CBD with Mindful Blend soft drinks launch
The new products contain lion’s mane, magnesium, ashwagandha and L-theanine
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News
City snapshot: PZ Cussons to sell-off St Tropez to refocus group
PZ Cussons is kicking off a sale process for self-tanning brand St Tropez as part of reorganisation of the group. Plus, Reckitt Benckiser, Heineken and Nichols report Q1 numbers, Supreme issues a year-end trading update, and Haleon appoints Tate & Lyle CFO as its new CFO.
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News
Tropicana Brands Group raids KP Snacks for new UK&I general manager
Andy Riddle will be tasked with turning around the fortunes of Tropicana Brands Group’s two biggest brands in the UK
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News
Fruitella gets RTD treatment in latest retro launch from Manchester Drinks Co
The pouches are to roll into 670 B&M stores from 29 April
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Comment and Opinion
Prime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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News
Boost Drinks signals NPD rollout after logo and packaging refresh
The functional drinks brand will launch NPD and has updated its logo in what it calls a ‘dynamic’ brand refresh
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News
Tango takes Ice Blast into bottles in c-store exclusive launch
The launch would combine ‘bold flavours, striking colours and eye-catching packaging’, Tango maker Britvic said
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News
Punchy to launch canned sports hydration duo into M&S
The pair are lightly sparkling and free from caffeine and artificial sweeteners
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News
Tropicana rolls out rebrand and NPD in bid to arrest volume declines
New packaging designs would create ‘a cohesive identity across the portfolio’, Tropicana said
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News
Digital deposit scheme rivals Polytag and DDRS Alliance join forces
Previously the two sides have clashed over the best way for a digital DRS (DDRS) to proceed and have been involved in separate trials
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Analysis and Features
What’s gone wrong for Prime, and what next for the viral soft drinks sensation?
The brand’s sales have slumped by more than 50% since the turn of the year
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News
Tesco rolls out functional bays for kombucha and CBD drinks
Brands stocked in the new bays include Remedy Kombucha, Nexba Kombucha and CBD brand Goodrays
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News
Prime sales in freefall with bottles reduced in Tesco to just 31p
Sales are down more than 50% in the first quarter of 2024
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News
Momo Kombucha raises £1m to keep up with gut health demand
Momo Kombucha has secured a seven-figure investment to drive expansion plans as the gut health drinks start-up aims to hit revenues of £10m by 2026
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News
Shaken Udder launches a range of protein milkshakes
The shakes contain 20g of protein and are available in chocolate and strawberry flavours
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News
DRS: supermarket chiefs welcome government delay
The BRC said the announcement by environment secretary Steve Barclay that the October 2025 start date was “unrealistic” was long overdue
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News
Levi Roots gets ‘tropical’ energy drink brand extension
The extension comes with tropical flavours in energy growing value 19% year on year, according to NIQ
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News
Innocent revamps Juicy Water range and cuts sugar content
The drinks contain 20% less sugar than their previous incarnations, and are HFSS compliant