Asda news and analysis – Page 11
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NewsAsda marketing director David Hills jets off after just 18 months
Hills joined Asda from Aldi in September 2023 and has been at the forefront of its turnaround efforts
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NewsAsda announces £80m pay deal as hourly rate rises to £12.60
The move will benefit 115,000 Asda and Asda Express workers with an increase of 4.7% in three phases, taking rates from £12.04 to £12.60 per hour
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Comment & OpinionAllan Leighton’s biggest challenge in turning the Asda battleship
Asda will find range reduction a difficult, long-term project, says Ged Futter, director of The Retail Mind
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NewsHilltop Honey adds trendy spreads to recruit younger shoppers
The lineup includes Sweet & Salty, Cocoa Honey, Chai Spiced, Whipped and Pink
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Comment & OpinionDid ‘Morrisons Magic’ really just mean job cuts and closures?
When Morrisons announced last week it was unleashing some much-needed ‘Morrisons Magic’ on Market Street, few expected the closure of dozens of fresh meat and fish counters, florists and pharmacies, and more than 50 cafés
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Comment & OpinionAllan Leighton will need time as well as money to turn Asda around
Allan Leighton is ‘putting the band back together’ but it’s going to take a lot of practice to get the Asda show well and truly back on the road
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NewsAsda kicks off price war, slashing 1,500 ‘family favourites’
Asda has kickstarted supermarket price wars, announcing cuts of up to 45% on 1,500 ‘family favourite’ products, as it looks to regain its crown as the cheapest full-range grocer
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Analysis & FeaturesExclusive: Allan Leighton’s plans to turn ‘maverick’ Asda around
Allan Leighton has ‘loved every minute’ since returning to Asda. And his comeback is already having an impact internally – and externally. In an exclusive interview with The Grocer, he reflects on the progress to date and the plans that are taking shape
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Grocer 33Asda cheapest in Grocer 33 without opening war chest
Asda was not reliant on Rollbacks for victory, but margin is still well short of promised 5%-10%
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NewsBetter Nature Tempeh launches new & improved core line
Better Nature’s reformulation of its classic tempeh block now contains more protein, with 44g per pack
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NewsAsda’s Allan Leighton axes 6,000 SKUs and warns of major profit drop
Executive chairman Allan Leighton said Asda planned to slash thousands of SKUs
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NewsAsda ends 100% British chicken pledge as it sources from Germany
The move ends the long-running convention where all major UK supermarkets sourced only British fresh chicken
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NewsMedia Bites 13 March: Asda, shoplifting, Trump tariffs fallout
The Telegraph has picked up on the latest round of Asda job cuts, while the BRC’s latest shoplifting figures are causing consternation
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NewsSupermarkets ‘ignoring’ meat and dairy methane emissions
New research by Changing Markets and Mighty Earth found the world’s largest supermarkets had failed to address their methane emissions
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NewsAsda cuts 200 jobs in latest management shake-up
Asda has announced another major round of redundancies, as part of the supermarket’s latest management restructure
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NewsFormer supply chain boss Gavin Chappell returns to Asda
Gavin Chappell will rejoin Asda in April having most recently served as chief operations officer at Bensons For Beds
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NewsAsda debuts revamped cafés under new ‘Asda Kitchen’ brand
The nationwide programme to ‘reinvigorate’ its cafés will aim to offer a more modern dining experience with a coffee shop atmosphere
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NewsPromotions keep shoppers spending but Asda woes continue
Promotions at supermarkets have kept food inflation in check in February as spending on deals rose again last month, according to the latest data out this morning from Kantar
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Comment & OpinionSupermarket swaps: who’s to blame when online substitutions go wrong?
Supermarket substitutions and online swaps: who needs a bouquet of flowers when there’s a perfectly decent bunch of leeks to enjoy instead?
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NewsAllan Leighton ‘right not to award Asda managers bonus’
Asda’s market share has slumped from 13.7% to 12.6%, while it was also the worst-performing of the major food retailers over Christmas