Archive of all category reports – Page 50
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Category ReportBeer & cider category report 2015
Is cider’s slight slide over the past year just a blip or a sign of things to come?
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Category ReportSheppy's, Älska, Aston Manor, London Glider: NPD in cider
A look at some brand new cider products
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Category ReportFocus on energy drinks 2015
Critics say sugar and caffeine levels in energy drinks are dangerous and addictive. What are brands doing to allay fears?
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Category ReportEnergy drinks category report 2015
How are sales holding up? And what are energy drinks players doing to counter the criticisms?
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Category ReportFocus on Butters & Spreads 2015
Everyone from marge to veg spread players is adding butter to recipes as the wider spreads market slides. Is it paying off?
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Category ReportButters and spreads category report 2015
How can brands fight back to have a year worth toasting?
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Category ReportFocus on health & supplements 2015
Brits got through an extra 1.6 million packs of supplements in the past year. Can growth continue?
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Category ReportHealthcare and supplements category report 2015
Is the sector’s golden age about to be cut short? And is there any weight to the scare stories?
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Category ReportGrocery Retail Structure 2015
There’s an inconvenient truth at the heart of convenience retailing
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Category ReportFrozen category report 2015
What are suppliers doing? And how realistic is Birds Eye’s ambition?
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Category ReportFrozen Food Category Report 2015
With in-store freezer space tight, frozen players are chasing value growth. Can they convince shoppers to pay more?…
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Category ReportScotland category report 2015
What’s that sound? It might just be the Caledonian lion’s roar, as Alex Salmond would put it
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Category ReportFocus on Scotland 2015
Why it’s time to bin old clichés about Scots’ grocery habits. Plus, what’s behind Scotland’s boom in premium exports?
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Category ReportOils category report 2015
Cooking oil prices are on a slippery slope. Although volumes have risen a healthy 2.5% over the past year, value is down 2.8%.
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Category ReportFocus on oils 2015
Shoppers are buying more oil but value growth is lagging. Will a potential ‘rationing’ of olive oil drive prices back up?
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Category ReportMeat free category report 2015
Why is the market still so small? And, given reports that more and more consumers are cutting out meat on health and environmental grounds, why is growth so sluggish?
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Category ReportFocus on meat free 2015
The Vegetarian Society says supermarkets aren’t doing enough for meat-free shoppers. Is NPD the answer?
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Category ReportFocus on Bread
Bread’s volume decline has slowed but at the expense of value as prices have slumped. So can dough still be made?
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Category ReportBread category report 2015
Against a backdrop of declining market value - and high-profile delistings - suppliers and retailers are asking themselves how they can drive value back into the category
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Category ReportCrisps, nuts and snacks category report 2015
Why are crisps losing share to other savoury snacks? What kinds of snacks are enjoying the greatest growth and why? And what can brands do to rescue the humble potato crisp over the coming year?