BuzzBallz hype hides importance of RTDs to booze category

buzzballz

BuzzBallz success is exceptional but there are lessons to be learned for all in the alcoholic drinks category

A second heatwave in a month. What’s not to like? Of course, as schools have shut amid the record June temperatures, some parents may disagree. Ditto food-to-go outlets in city centres as commuters have stayed at home. Some shops without adequate air conditioning have also been forced to close, while reports of fridges and freezers failing have been rife.

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