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HFSS ad laws could be the best thing to happen to food brands
By Ed Hayes2025-06-12T15:29:00
HFSS legislation is a chance for brands to find more honest and creative ways to talk to people about their products, says Ed Hayes, chief strategy officer at Bloom
At the start of the year, government announced a major u-turn on restrictions on high fat, salt, and sugar (HFSS) products.
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