Iceland has debuted a breakfast range as part of its collaboration with Millie’s Cookies.
The Millie’s at Breakfast selection features All Butter Croissants (rsp: £2/4-pack/240g), Pains aux Raisins (rsp: £2/4-pack/192g) and Pains au Chocolat (rsp: £2/4-pack/320g).
The retailer, which rolled out the items to 580 stores last week, has also added two new SKUs to the Millie’s At Home cookie range, first launched in February last year.
The variants comprise Ready to Bake Party Pack (rsp: £5/15/480g) and Ready to Bake Limited Edition Milk and Toffee Cookie Dough (rsp: £2.50/6/192g).
“Millie’s At Home and other exclusive supplier deals have proved to be a positive move for us, and popular with our customers,” said Neil Nugent, head of food development at Iceland. “Expanding this partnership is a reflection of these successes.”