Howard Goldman

Director, Rayburn Trading Company, on helicopters, spiders and David Beckham

howard goldman, rayburn

What was your first-ever job? My first full-time job was with Morgan Stanley. It was a great learning experience but made me realise that though I enjoy the finance side to business, I need a bit more variety.

What was the first music single you bought? It was ‘Losing my Religion’ by REM, from the classic album Out of Time.

How do you describe your job to your mates? I generally describe it as being responsible for all aspects of the business. I hold daily meetings with various departments to ensure everything is ­running smoothly.

What is the most rewarding part of your job? Every day is different, plus I enjoy working with the team to shape the future of Rayburn Trading.

What is the least rewarding part? Dealing with petty issues that should have been resolved before they involve you.

What is your motto in life? Never give up.

If you were allowed one dream perk, what would it be? I would like to travel to work by helicopter and cut out all the annoying traffic.

Do you have any phobias? Spiders. I’m not even ashamed to admit it, I hate them!

If you could change one thing in grocery, what would it be? I would reduce the number of changes to product packaging.

What luxury would you have on a desert island? I would either take a Kindle so I can finally finish all the books I never have time to start, or a guitar, as I have always wanted to learn and being stranded is the ­perfect opportunity.

What animal most reflects your personality? I would say a cheetah as they are loyal and adventurous.

What’s your favourite film and why? Planes, Trains and Automobiles - its just a classic film with two great lead characters.

What has been the most embarrassing moment in your life? I was at a trade show and a couple came on the stand to see our products. I offered the man a drink and then asked what his mother would like: it turned out she was his wife. She did look a lot older!

Which celebrity would you most like to work with and why? David Beckham. It would be great to see what he does and he could give me a few tips to improve my five-a-side skills.