All Mystery shopper surveys articles – Page 12
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News
Walkers kicks off massive ad push as service recovers
The TV and digital push would ‘strengthen the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares’, said Walkers
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Grocer 33
‘Pleasant’ Tesco Bracknell wins in low-scoring week
This was a highly competitive week despite being generally low-scoring
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News
Tissues shortage as illness and supply woes combine
At the time of writing, Sainsbury’s and Waitrose had flagged the issue with availability notices on their websites
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Grocer 33
‘Well managed’ Waitrose wins first Grocer 33 of 2022 by a landslide
Our mystery shopper visited the small yet easy-to-navigate store on 2 January, and all the seasonal displays had already been taken down, giving it a bright and spacious feel
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Whitepapers
Hit Refresh. The return of the shopping experience post-pandemic
The Covid-19 pandemic has changed the shopping experience profoundly, forcing grocery retailers to place a new focus on hygiene, adapt their stores, and invest heavily online. The response has been radical and effective, with rewards to match.
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Grocer 33
Morrisons’ Christmas preparedness earns it Grocer 33 win
Morrisons in Chesterfield felt clean and safe, with excellent availability
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News
Gluten-free shoppers report food scarcity and soaring prices
Eighty-seven per cent of 1,891 gluten-free shoppers surveyed by Coeliac UK said they had seen a reduction in the number of gluten-free foods available over past months
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News
Seabrook struggling to meet ‘unprecedented demand’ for crisps amid Walkers shortages
A mass of Seabrook products have been out of stock in the mults for several days, with some SKUs unavailable for weeks
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Grocer 33
Christmas availability in good shape across the board as Tesco takes win
Tesco’s Extra in Toxteth, Liverpool, took the win with 83 points, aided by near-perfect stock availability
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News
Walkers crisps shortage set to extend deep into January
The crisps giant has been struck by supply issues since October - understood to be the result of an SAP upgrade at owner PepsiCo
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Grocer 33
Sainsbury’s Marsh Mills wins with good availability and ‘festive feel’
The ‘warm and seasonal’ store in Plymouth impressed with its attractive displays
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News
Robinsons Squash struggles with pineapple juice shortage
Over recent weeks retailers have struggled to get hold of one of its core squash lines
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Whitepapers
The new rules of shopper attention: what it takes for grocery brands to be seen, heard and remembered in 2022
In the face of media fragmentation, Covid and HFSS restrictions, fmcg brands have rarely had to work harder to get shoppers’ attention. A new Grocer Vision report explores how brands can stay visible, cut through the noise and get their message across.
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Grocer 33
Winning Waitrose still victim to bare shelves seen across the board
Like mystery shops we conducted at the other mults many shelves looked bare
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News
Tango vows return to Tesco after weeks of supply challenges
A spokesman for Tango owner Britvic told The Grocer the brand had “recently encountered a supply issue impacting the production of Tango Orange”
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Grocer 33
Aldi comes out bottom as ‘beautiful’ Asda store snags win
With 91 points, this “beautiful, clean and spacious” branch delivered on all main fronts
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Comment & Opinion
Morrisons must ensure McColl’s availability woes are a blip if it is to succeed as a supplier
Morrisons is clearly looking to court more independent retailers to switch to its wholesale supply arm
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Grocer 33
Sainsbury’s delivers strong service at well-staffed store
Sainsbury’s staff impressed our mystery shopper in a week of unimpressive scores across the board
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News
Quaker Oats falls victim to supply issues after PepsiCo IT upgrade
PepsiCo confirmed the upgrade had disrupted the supply of Quaker Oats after shoppers took to social media to complain about shortages
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News
M&S does not expect Christmas supply shortages, CEO Steve Rowe says
M&S pre-tax profit for the 26-weeks to 2 October was £187.3m, compared to a £87.6m loss a year ago