All Mystery shopper surveys articles – Page 15
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Grocer 33
Sainsbury’s Gloucester stands amid poor mystery shopper performance by rivals
Sainsbury’s racked up an impressive score of 81 with our shopper enjoying the “friendly feel” generated by the store
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News
Vegan ready meals becoming ‘more available’ and cheaper than meat SKUs, survey finds
The research was carried out across the top 10 UK retailers in March 2021 by Eating Better
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Whitepapers
A new model for retailers to reach net zero
Reaching net zero by 2040 is an ambitious target for UK retail. It will require a root and branch review of operations and a deep understanding of the impact these changes will have.
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News
Supermarkets hit by shortage of bottled water
Images of empty shelves and out-of-stock notifications in Tesco were posted on social media this week
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Grocer 33
Waitrose wins with ‘quick and pleasant’ shopping experience
Its Newton Mearns branch in Glasgow racked up 85 points as our mystery shopper picked up all of the stocked items on her list
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Grocer 33
‘Outstanding’ service wins it for Waitrose this week
Waitrose got off to a winning start in the first week of our annual Grocer 33 competition
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News
Boss Ken Murphy says Tesco has gone into ‘overdrive’ to tackle HGV crisis
Tesco and other supermarkets urged the government this week to take action to tackle the driver shortage
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Grocer 33
‘Pleasant’ Tesco takes the win despite checkout issues
Tesco in Gillingham was ‘a pleasant experience’ but our shopper had to wait 10 minutes for a supervisor at the till
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Grocer 33
Waitrose Bracknell scores third Grocer 33 win in as many years
Waitrose’s store was described as well lit, clean and easy to navigate
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News
Poundland begins selling online in selected postcode areas
Piloted for Poundland staff earlier this year, the service has now been opened up to customers
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News
Sainsbury’s Great Big Fruit and Veg Challenge returns to Nectar app
The month-long initiative lets customers amass bonus Nectar points for buying fruit and vegetables at Sainsbury’s
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Grocer 33
Aldi wins first store of the week award in over five years
It’s double win for Aldi as our guest retailer bags store of the week
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Whitepapers
The future of sampling
Nothing beats the feeling of getting something for free! This feeling is something that brands can benefit from and the reason that sampling is an integral strategy for today’s brand marketeers.
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Whitepapers
Going the last mile for your online customers
While the creation of an online storefront and the subsequent processing and shipping of orders has become common for retailers, the distribution and fulfillment logistics of running an efficient online grocery-delivery business is very different, and far more complex than other market sectors.
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Grocer 33
Sainsbury’s staff impress this week in ‘peaceful and calm’ store
Sainsbury’s bagged its first store of the week award for over a month
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Grocer 33
Friendly staff and strong availability win it for Tesco
The win was Tesco’s first in six weeks as Bathgate racked up an impressive 90 points
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Whitepapers
How FMCG brands can win search at 7 online retailers
Optimising your products for search is essential for winning shoppers online and boosting sales. However, it’s easy for brands to waste time and money over-engineering their content for search optimisation.
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Grocer 33
‘High standard’ Asda store delivers a comfortable win
Asda’s Swansea store was well stocked and run by ‘knowledgeable’ staff
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Whitepapers
How grocery can stay GDPR compliant after Schrems II
The Schrems II decision will have a great impact on international commerce among companies doing business with the European Union (EU). The consequence of not paying attention to Schrems II could literally mean a partial or complete shut-down of data transfers between EU and non-EU countries, which could impact the bottom line of any company.
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Comment & Opinion
Retailers now need to slow shoppers down after months of hurrying them in and out
The mults need to get better at ‘retail-tainment’ to engage post-lockdown shoppers, says David Sables, CEO of Sentinel Management Consultants