Bach 0 launch

Source: Bach 95

The 0.0% abv beer has rolled out on Bach 95’s webstore (rsp: £19-£38/12-24x330ml)

Reduced-calorie beer brand Bach 95 has launched an alcohol-free lager ahead of Dry January.

Called Bach 0, the 0.0% abv drink is vegan, gluten-free, and billed as having “a crisp taste that sets it apart from competitors”.

The NPD was developed by brewers and beer consultants in Cheshire, using “the highest-quality ingredients and experienced brewing techniques”, claimed the brand.

It has rolled out on Bach 95’s webstore in multipacks of 12 and 24 (rsp: £19-£38/12-24x330ml). Shoppers will also be able to subscribe for a monthly delivery of the beers.

Bach 95, which entered the market in September 2022, was founded by Sale Sharks rugby player Will Cliff, former rugby player Tom Holmes, and ex-player turned sports agent Jesse Coulson.

According to Cliff, an alcohol-free beer had been “something we’ve wanted to create from the start”.

“The whole ethos of the Bach 95 brand is to create products that all can enjoy, and by creating a non-alcoholic offering, that is something we can really honour.

“We didn’t want to create a product that didn’t have the same care and attention that we put into Bach 95, so we’ve really worked hard on this to deliver a premium taste with a 0.0% abv and are really proud of the result.”

It comes as over a third (34%) of Brits are planning a teetotal Christmas this year, recent survey data from Schweppes has revealed.