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Candy Kittens snaps up Unilever’s Graze as part of new growth strategy
By Ed Devlin2025-12-01T11:01:00
Candy Kittens has swooped to acquire Graze from Unilever as the confectionery supplier takes its first steps into the wider snacking category
The sweets company, founded by Made in Chelsea’s Jamie Laing and Ed Williams in 2012, called the deal “a transformational first step” towards its long-term ambition to build “the UK’s leading family of future-consumer brands”.
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