Ferrero is to launch a slew of Wonka-themed NPD this autumn as part of a new exclusive global partnership with Netflix.
The confectionery giant will launch 10 new lines, including seasonal and limited-edition products across chocolate, sugar confectionery and ice cream. Products will be available in multiple markets, including the UK, Ireland, US, France, Italy and Germany.
It comes after the Ferrero Group acquired the exclusive confectionery rights to the Wonka brand in 2018 following its acquisition of Nestlé’s US confectionery business.
Ferrero said the range reflected the “creativity, curiosity and wonder” associated with the Wonka books and films, and was designed to “revitalise the seasonal aisle” and ”generate heightened interest among retailers and consumers”.
It formed part of the company’s “long-standing commitment to continuous product development and category expansion” across its core brands, the supplier added.
“Producing quality products that surprise and delight our consumers has always been a priority for us,” said Craig Barker, managing director of Ferrero UK & Ireland. “The launch of the new Wonka range reflects our unwavering commitment to innovation and to providing our consumers with unique brands that are loved generation after generation with quality at heart.”
“We’re proud that our UK Alfreton team in Derbyshire has been key in the innovation and manufacturing for the Ferrero Group on this exciting launch.”
Filippo Zuffada, senior director of consumer products, international at Netflix, added: “Netflix is reimagining the Wonka universe built on extraordinary imagination and whimsical creations, and Ferrero, with its outstanding heritage of product innovation and brand-building, could not be a better home for this partnership.
“Together, with the magic of our upcoming entertainment and Ferrero’s world-class portfolio, we’re giving fans a delectable new way to experience the wonder of Wonka on screen and on shelves around the world.”
Netflix acquired the Roald Dahl Story Company in 2021 and is expanding the Wonka franchise this year with a reality competition series, The Golden Ticket, and a 2027 animated film, Charlie vs the Chocolate Factory.
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