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Fortnum & Mason profits surge after loyalty and digital push
By Stephen Jones2026-01-13T14:26:00
As part of CEO Tom Athron’s ongoing strategy to make the 319-year-old grocer more ‘relevant’ to everyday shoppers, Fortnum’s launched its first-ever loyalty scheme, and overhauled its data and technology capabilities
Fortnum & Mason continued its transformation from preserve of the super rich and tourists to grocer for the everyday foodie with “strong” annual results.
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