Just Eat is preparing to launch a white-label delivery service for grocers and retailers in the UK.
Called Jet Go, the service allows supermarkets to sell product through their own website and app, but leverage the aggregator app’s network of couriers to deliver baskets to shoppers’ homes.
The launch of the service – being pitched to retailers as a way to “enjoy ownership of the ordering experience, maintain brand visibility to your customer base and have us seamlessly dispatch a courier” – is imminent in the UK, The Grocer understands.
The company has been readying partners ahead of launch, and has published documentation on integrating with its courier network on its developer portal.
“Your Website, Your Customer, Your Order… WE DELIVER!” reads the tagline on the documentation.
The service has begun to roll out in other regions, with initial partners including Douglas in Bulgaria and Coles Liquor in Australia, “with more to come”.
“This is becoming one of our core services under logistics and we’ve partnered up with some fantastic brands to cater to their logistics needs,” the company said.
The coming launch follows the arrival last month of rival Deliveroo’s white-label delivery service Deliveroo Express. The new service replicates Deliveroo’s existing white-label service for restaurant deliveries and takeaways, and secured its first partner in Tesco Whoosh. Deliveroo Express has partnered with three stores in Ireland, to deliver Whoosh orders.
Both Just Eat’s Jet Go and Deliveroo Express rival Uber Eats’ similar offer, Uber Direct.
Uber Direct provides the last-mile delivery for the majority of Tesco Whoosh orders in the UK.
An industry source told The Grocer the aggregator apps had “realised the strategic position Uber have acquired by offering cheap white-label delivery” and predicted “a price war” between the white-label delivery providers.
The growth of supermarket-owned rapid grocery services – such as Tesco Whoosh, Sainsbury’s Chop Chop and Co-op’s Peckish – was a sign “retailers see this as a new frontier” Just Eat UK&I managing director Claire Pointon told The Grocer earlier this year.
Of those grocers having their own apps, she said: “Certainly we don’t see that as a threat, we see that as growing the industry as a whole.”
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