Kit Kat has partnered with Wildfarmed to introduce regeneratively grown wheat into the 1.5 billion chocolate bars it produces annually in the UK.
Following successful trials at Nestlé’s York factory last year, 51% of the of the wheat used in Kit Kat will now come from Wildfarmed regenerative farms.
“The taste and snap won’t change, but the wheat will be upping its sustainability game,” the brand said.
Nestlé said the move formed part of a broader commitment to reduce its environmental footprint, while supporting British farmers to adopt regenerative farming practices intended to support carbon reduction and increase biodiversity.
“With this partnership, it’s not just about growing crops a bit differently – it’s about working to grow and support a more sustainable future for farmers and the landscapes we depend on,” said Dr Emma Keller, head of sustainability at Nestlé UK & Ireland.
“As a large food & drink company with a diverse supply chain underpinned by a network of farmers, collaboration is essential to help us achieve our sustainability goals. Wildfarmed is helping us lead the charge to ensure that our much-loved Kit Kat bars are made with sustainability at their core.”
Wildfarmed’s wheat comes from a community of British farmers who all adhere to a set of standards based on holistic farming practices aimed at reducing environmental impact and bringing life back to soil.
Wildfarmed co-founder Edd Lees added: “For too long, nature has effectively been priced at zero in our food system. Farmers have been pushed to maximise yield, often at the expense of soil, biodiversity and resilience. We believe it’s time to flip that model.
“Partnering with Nestlé to use regenerative British wheat is a big step forward in our mission to make regenerative farming the default, not the exception, and prove that nature restoration can sit at the heart of iconic brands.”
It marks the latest – and the highest-profile – in a series of fmcg tie-ups from Wildfarmed. In 2025, the regenerative food and farming brand partnered with natural energy bar challenger Tribe to create what it claimed was the UK’s first flapjack bar made with regeneratively grown oats.
More recently, cereal brand Spoon moved into regenerative agriculture with the launch of a range of granolas using Wildfarmed’s oats.
Restaurant chain Shake Shack UK also recently announced it had used more than 35 tonnes of regeneratively farmed flour in the first year of its own tie-up with Wildfarmed.
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